The Executive Team

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Ritu Java
CEO, Co-Founder

Ritu Java is the CEO and Co-founder of PPC Ninja, which provides Amazon PPC Software, Services and Coaching to Amazon Sellers, Brands and Agencies. Ritu leads the team that manages Amazon Sponsored and DSP Advertising for 6, 7, 8 figure sellers. She has been in the eCommerce space since 2010 and has coached hundreds of Amazon sellers on the intricacies of Amazon Advertising. 


Bernie Thompson,
Co-Founder, Strategic Advisor

Bernie Thompson is a former Microsoft Engineer turned serial entrepreneur. He is the Founder/ CEO of Plugable Technologies, a leading electronics brand and Amazon top 200 seller. He is the author of  "Flywheels and Feedback Loops" about building Brands on Amazon. Bernie uses his vast Amazon knowledge as a strategic advisor to PPC Ninja.


Rick Cesari
VP Marketing/Video Services 


Rick has been a leader in the Direct to Consumer (D2C) marketing industry for over 25 years. He is the author of four books about D2C marketing. Buy Now, Building Billion Dollar Brands, Video Persuasion, and his newest book, The Amazon Jungle, shows sellers how they can successfully launch products and grow sales on Amazon.
Rick uses his D2C experience to help PPC Ninja clients create product videos and video ads that will increase their sales and conversions.

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Vishay Rawar,
Director, Operations

Vishay received his  MBA from University of Rochester. He has worked with many large multinational corporations and also headed multiple early stage start-ups, all operating in diverse industry verticals. Vishay puts this wide range of business experience to use helping to run PPC Ninja’s daily operations and new business development.

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