/* =============================================================
   PPC Ninja home page. Concept: "Full Stop".
   Full-viewport typographic walls that flip white / light / ink on
   scroll, tilted floating creative cards, one persistent red period
   that rides the page, and a single compact red moment.
   Brand system: Inter only, red #dc2626 as accent, near-black ink,
   Ninja Heat ombre on hero type only (max one per viewport).
   ============================================================= */
:root{
  --primary:#dc2626; --primary-dark:#b91c1c; --primary-light:#ef4444;
  --ink:#0a0a0b; --ink-light:#17171a; --gray:#6b6b73; --gray-light:#a3a3aa;
  --light:#f6f6f7; --white:#ffffff; --success:#10b981;
  --ombre:linear-gradient(135deg,#dc2626 0%,#db2777 55%,#7c3aed 100%);
  --red-band:linear-gradient(135deg,#dc2626,#b91c1c);
  --ink-band:linear-gradient(140deg,#0a0a0b 0%,#17171a 55%,#121214 100%);
  --glow:radial-gradient(circle at 50% 50%,rgba(220,38,38,.20),rgba(124,58,237,.10) 45%,transparent 70%);

  /* theme, flipped on html[data-theme] */
  --bg:var(--white); --fg:var(--ink); --muted:var(--gray); --meta:var(--gray-light);
  --rule:rgba(0,0,0,.09); --kicker:var(--primary); --plate:#ffffff;

  --font:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --t-wall:clamp(3.5rem,14.5vw,15rem);
  --t-statement:clamp(2.75rem,7vw,6.5rem);
  --t-statement-s:clamp(2.25rem,5.4vw,5rem);
  --t-money:clamp(4rem,11vw,11rem);
  --t-delta:clamp(2.5rem,5.5vw,5.25rem);
  --t-index:clamp(1.5rem,3vw,2.75rem);
  --t-lead:clamp(1.25rem,1.7vw,1.5rem);

  --container:1280px; --gutter:24px;
  --sec-y:clamp(76px,7.4vw,116px); --sec-y-half:calc(var(--sec-y) * .55);
  --r-card:16px; --r-chip:12px; --r-pill:100px;
  --sh-rest:0 4px 20px rgba(0,0,0,.05);
  --sh-hover:0 10px 30px rgba(0,0,0,.1);
  --sh-featured:0 25px 50px rgba(0,0,0,.15);
  --sh-cta:0 4px 14px rgba(220,38,38,.4);
  --ease-out:cubic-bezier(.16,1,.3,1);
  --d-theme:.6s;
}
html[data-theme="light"]{--bg:var(--light)}
html[data-theme="ink"]{--bg:var(--ink);--fg:#ffffff;--muted:var(--gray-light);--meta:var(--gray-light);--rule:rgba(255,255,255,.1);--kicker:var(--primary-light)}

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{overscroll-behavior:none;-webkit-text-size-adjust:100%}
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
.lenis.lenis-stopped{overflow:hidden}
body{font-family:var(--font);font-size:1.125rem;line-height:1.65;background:var(--bg);color:var(--fg);
  transition:background-color var(--d-theme) ease,color var(--d-theme) ease;overflow-x:hidden;
  -webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}
img,video,svg{display:block;max-width:100%}
img{height:auto}
a{color:inherit;text-decoration:none}
ul{list-style:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
input{font:inherit}
:focus-visible{outline:2px solid var(--primary);outline-offset:3px}
.visually-hidden{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

.container{max-width:var(--container);margin:0 auto;padding:0 var(--gutter)}
.grid{display:grid;grid-template-columns:repeat(12,1fr);gap:24px}
section{position:relative}
.section{padding:var(--sec-y) 0}
.stage{position:relative;height:100vh;height:100svh;overflow:hidden}

/* ---------- type ---------- */
.utility{font-size:.75rem;font-weight:500;letter-spacing:.06em;text-transform:uppercase;color:var(--meta);line-height:1.4}
.kicker{font-size:.9375rem;font-weight:600;letter-spacing:1px;text-transform:uppercase;color:var(--kicker);line-height:1.4}
.statement{font-size:var(--t-statement);font-weight:800;line-height:.95;letter-spacing:-.04em;text-wrap:balance}
.statement-s{font-size:var(--t-statement-s);font-weight:800;line-height:1;letter-spacing:-.03em}
.lead{font-size:var(--t-lead);color:var(--muted);line-height:1.5;max-width:48ch}
.body{color:var(--muted);max-width:62ch}
h3{font-size:1.25rem;font-weight:700;line-height:1.2}
.num{font-variant-numeric:tabular-nums}
.tick{position:relative}
.tick::before{content:"";position:absolute;left:-20px;top:.16em;width:3px;height:18px;background:var(--primary)}
@media (max-width:767px){.tick::before{left:-13px;height:14px}}

/* split lines: JS wraps words in .w; CSS rest state is complete without it */
.split .l{display:block;overflow:hidden;padding:.26em 0 .24em;margin:-.26em 0 -.24em}
.split .w{display:inline-block;will-change:transform}
.ombre{background:var(--ombre);-webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent;padding-right:.05em;margin-right:-.05em}
@media (min-width:1024px){.nowrap-lg .l{white-space:nowrap}}

/* the persistent red period */
.dot-anchor{display:inline-block;width:.16em;height:.16em;border-radius:50%;background:var(--primary);margin-left:.04em;vertical-align:baseline;flex:none}
.dot-anchor.s0{width:0;height:0;margin:0}
.dot-anchor.s12{width:12px;height:12px}
.dot-anchor.s14{width:14px;height:14px}
.dot-anchor.s18{width:18px;height:18px}
.dot-anchor.s24{width:24px;height:24px}
html.dot-live .dot-anchor{background:transparent}
#dot{position:fixed;left:0;top:0;width:12px;height:12px;border-radius:50%;background:var(--primary);pointer-events:none;z-index:60;display:none;will-change:transform}
html.dot-live #dot{display:block}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:14px 28px;border-radius:var(--r-pill);font-weight:600;font-size:1rem;line-height:1.2;white-space:nowrap;transition:transform .2s,box-shadow .2s,background-color .2s,color .2s,border-color .2s}
.btn-primary{background:var(--primary);color:#fff;box-shadow:var(--sh-cta)}
.btn-primary:hover{background:var(--primary-dark);transform:translateY(-2px)}
.btn-outline{border:2px solid var(--primary);color:var(--primary);padding:12px 26px}
.btn-outline:hover{background:var(--primary);color:#fff}
.btn-secondary{background:#fff;color:var(--primary)}
.btn-secondary:hover{background:var(--light);transform:translateY(-2px)}
.btn-sm{padding:10px 20px;font-size:.9375rem}
.arrow-link{display:inline-flex;align-items:center;gap:10px;font-weight:600;color:var(--fg)}
.arrow-link svg{width:18px;height:18px;stroke:var(--primary);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round;transition:transform .2s}
.arrow-link:hover svg{transform:translateX(4px)}

[hidden]{display:none!important}
.row .name,.row .desc{display:block}
/* ---------- nav ---------- */
/* width:max-content is load bearing. A fixed box with left:50% and right:auto only has
   50vw of shrink-to-fit room, so without it the pill stops at its min-content width and
   the Book a Call button renders outside the white plate on every screen under ~1805px. */
.nav{position:fixed;top:20px;left:50%;transform:translateX(-50%);z-index:100;display:flex;align-items:center;gap:6px;width:max-content;padding:10px 10px 10px 12px;border-radius:var(--r-pill);background:rgba(255,255,255,.98);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);box-shadow:0 4px 30px rgba(0,0,0,.1);color:var(--ink);transition:padding .2s;max-width:calc(100vw - 32px)}
.nav.is-compact{padding-top:6px;padding-bottom:6px}
.nav .logo{display:flex;align-items:center;flex:none;padding:0 10px 0 6px;margin-right:4px}
.nav .logo img{height:22px;width:auto;aspect-ratio:520/91;flex:none;display:block}
.nav-links{display:flex;align-items:center;gap:2px}
.nav-links>li{position:relative}
.nav-links a,.nav-links button{display:block;white-space:nowrap;padding:8px 14px;border-radius:var(--r-pill);font-size:1.0625rem;font-weight:500;color:var(--ink);transition:color .2s,background-color .2s}
.nav-links>li>a:hover,.nav-links>li>button:hover{color:var(--primary)}
.nav-dd>button{display:flex;align-items:center;gap:6px}
.nav-dd>button svg{width:12px;height:12px;stroke:currentColor;fill:none;stroke-width:2.5;stroke-linecap:round;transition:transform .2s}
.dd-menu{position:absolute;top:calc(100% + 14px);left:0;min-width:240px;padding:8px;background:#fff;border-radius:var(--r-card);box-shadow:var(--sh-hover);opacity:0;visibility:hidden;transform:translateY(-6px);transition:opacity .2s,transform .2s,visibility .2s}
.dd-menu::before{content:"";position:absolute;left:0;right:0;top:-14px;height:14px}
.dd-menu a{padding:10px 14px;border-radius:10px;font-size:1rem}
.dd-menu a:hover{background:var(--light);color:var(--primary)}
.nav-dd:hover .dd-menu,.nav-dd:focus-within .dd-menu,.nav-dd.open .dd-menu{opacity:1;visibility:visible;transform:translateY(0)}
.nav-dd:hover>button svg,.nav-dd.open>button svg{transform:rotate(180deg)}
.nav .btn{padding:10px 20px;font-size:1rem;margin-left:6px}
.menu-btn{display:none;width:40px;height:40px;border-radius:50%;background:var(--ink);position:relative;flex:none}
.menu-btn span{position:absolute;left:11px;width:18px;height:2px;background:#fff;transition:transform .25s,opacity .2s}
.menu-btn span:first-child{top:15px}.menu-btn span:last-child{top:23px}
.menu-btn[aria-expanded="true"] span:first-child{transform:translateY(4px) rotate(45deg)}
.menu-btn[aria-expanded="true"] span:last-child{transform:translateY(-4px) rotate(-45deg)}
.mobile-menu{position:fixed;inset:0;z-index:99;background:#fff;color:var(--ink);padding:110px 24px 40px;overflow-y:auto;display:flex;flex-direction:column}
.mobile-menu ul>li>a{display:block;padding:12px 0;font-size:1.75rem;font-weight:700;letter-spacing:-.02em}
.mobile-menu .sub{padding:4px 0 12px 0;display:grid;gap:2px}
.mobile-menu .sub a{display:block;padding:8px 0;font-size:1.25rem;color:var(--gray)}
.mobile-menu .mm-foot{margin-top:auto;padding-top:24px;display:grid;gap:16px}
.mobile-menu .mm-foot .btn{width:100%}
/* at the larger nav type the full link row plus the CTA measures 992px, so the hamburger
   takes over below 1100 where there is real slack rather than a hairline fit */
@media (max-width:1099px){
  .nav{top:12px;left:12px;right:12px;transform:none;width:auto;max-width:none;justify-content:space-between;padding:8px 8px 8px 8px}
  .nav-links,.nav>.btn{display:none}
  .menu-btn{display:block}
}

/* ---------- hero ---------- */
#hero{padding:calc(9vh + 40px) 0 var(--sec-y);overflow:hidden}
#hero .wash{position:absolute;inset:0;pointer-events:none;background:radial-gradient(circle at 100% 0%,#fef2f2,transparent 45%);opacity:.9}
#hero .container{position:relative}
.hero-top{margin-bottom:28px}
#hero h1{grid-column:1/8;grid-row:1;margin-bottom:24px;position:relative;z-index:2;font-size:clamp(2.25rem,4.7vw,4.4rem)}
.hero-body{grid-column:1/8;grid-row:2;position:relative;z-index:3}
.hero-body .lead{margin:8px 0 28px}
.btns{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.stats{grid-column:1/-1;grid-row:3;display:grid;grid-template-columns:repeat(5,1fr);gap:24px;
  margin-top:56px;padding-top:32px;border-top:1px solid var(--rule)}
.stats li{display:flex;flex-direction:column;gap:6px}
.stats b{font-size:clamp(1.75rem,3.4vw,3.25rem);font-weight:800;color:var(--primary);line-height:1;letter-spacing:-.03em}
.stats span{font-size:1.125rem;color:var(--muted)}
.hero-stage{grid-column:8/-1;grid-row:1/3;position:relative;z-index:1;display:flex;align-items:flex-start;justify-content:center;padding-top:6px}
.laptop{width:100%;max-width:620px;position:relative;perspective:1400px}
.laptop .lid{position:relative;border-radius:16px 16px 6px 6px;padding:12px 12px 14px;
  background:linear-gradient(160deg,#3a3a40,#17171a 60%,#232327);
  box-shadow:var(--sh-featured),0 2px 0 rgba(255,255,255,.16) inset;transform:rotateX(6deg);transform-origin:50% 100%}
.laptop .screen{position:relative;aspect-ratio:16/10;border-radius:8px;overflow:hidden;background:#08080a;
  box-shadow:0 0 0 1px rgba(255,255,255,.1) inset}
.laptop .screen-video{width:100%;height:100%;object-fit:cover;display:block}
.laptop .glare{position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(115deg,rgba(255,255,255,.16) 0%,rgba(255,255,255,.04) 26%,transparent 46%)}
.laptop .base{position:relative;height:16px;margin:0 -34px;border-radius:0 0 14px 14px;
  background:linear-gradient(180deg,#2a2a2f,#121214);box-shadow:0 18px 34px rgba(0,0,0,.4)}
.laptop .base .notch{position:absolute;left:50%;top:0;width:92px;height:6px;transform:translateX(-50%);
  border-radius:0 0 8px 8px;background:rgba(0,0,0,.55)}
.presenter{position:absolute;right:3.4%;bottom:4.5%;width:27%;min-width:96px;border-radius:12px;overflow:hidden;
  background:#0f0f12;box-shadow:0 10px 26px rgba(0,0,0,.55),0 0 0 1.5px rgba(255,255,255,.22) inset;
  transform:translateY(0);animation:presenterFloat 5.5s ease-in-out infinite}
.presenter[hidden]{display:none}
.presenter-video{width:100%;aspect-ratio:1/1;object-fit:cover;display:block;background:#17171a}
.presenter figcaption{display:flex;align-items:center;gap:6px;padding:5px 8px;font-size:.5rem;font-weight:600;
  letter-spacing:.05em;text-transform:uppercase;color:#fff;background:rgba(0,0,0,.62);white-space:nowrap}
.presenter .live{width:5px;height:5px;border-radius:50%;background:var(--primary);flex:none;animation:livePulse 1.8s ease-in-out infinite}
@keyframes presenterFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-4px)}}
@keyframes livePulse{0%,100%{opacity:1}50%{opacity:.25}}
.scroll-cue{position:absolute;right:var(--gutter);bottom:-40px;display:flex;flex-direction:column;align-items:center;gap:10px}
.scroll-cue .rule{width:1px;height:40px;background:var(--fg);opacity:.4;transform-origin:top;animation:cue 1.8s var(--ease-out) infinite}
@keyframes cue{0%{transform:scaleY(0)}60%{transform:scaleY(1)}100%{transform:scaleY(1);opacity:0}}
@media (max-width:1023px){
  #hero h1{grid-column:1/8}.hero-body{grid-column:1/8}.hero-stage{grid-column:8/-1}
}
@media (max-width:767px){
  #hero{padding:96px 0 var(--sec-y)}
  .hero-body{grid-column:1/-1}
  .btns .btn{width:100%}
  .stats{grid-template-columns:repeat(2,1fr);gap:20px;margin-top:32px}
  #hero h1{grid-column:1/-1;grid-row:auto}
  .hero-body{grid-column:1/-1;grid-row:auto}
  .hero-stage{grid-column:1/-1;grid-row:auto;margin-top:40px}
  .laptop .lid{transform:none;padding:8px 8px 10px}
  .laptop .base{margin:0 -18px;height:12px}
  .presenter figcaption{font-size:.45rem;padding:4px 6px}
  .scroll-cue{display:none}
}

/* ---------- the shift band ---------- */
#shift{padding:0}
/* flat red, not the gradient: the outline letters are filled with the same colour so the
   stroke cannot seal the apertures of e, t, s and g, and a flat fill is the only one that
   matches everywhere along a moving marquee */
.shift-band{position:relative;overflow:hidden;background:var(--primary);color:#fff;
  height:clamp(120px,17vh,190px);display:flex;align-items:center}
.shift-track{display:flex;width:max-content;will-change:transform}
.shift-track span{display:block;padding-right:6vw;white-space:nowrap;
  font-size:clamp(2.25rem,6.4vw,6.5rem);font-weight:800;letter-spacing:-.04em;line-height:1;
  color:var(--primary);-webkit-text-stroke:2px rgba(255,255,255,.92);paint-order:stroke fill}
.shift-track i{font-style:normal;-webkit-text-stroke-color:rgba(255,255,255,.5);color:var(--primary)}
@media (prefers-reduced-motion:reduce){.shift-track{transform:none!important}}

/* ---------- trusted ---------- */
#trusted{position:relative;background:var(--light);min-height:40vh;padding:var(--sec-y-half) 0;display:flex;flex-direction:column;justify-content:center;gap:36px}
.trusted-head{display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap}
.trusted-head .kicker{display:flex;align-items:center;gap:12px}
.partner{display:flex;align-items:center;gap:14px}
.partner .plate{width:120px;aspect-ratio:16/9;background:var(--plate);border-radius:var(--r-chip);padding:6px;box-shadow:var(--sh-rest)}
.partner img{width:100%;height:100%;object-fit:contain}
.logo-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:28px 32px;align-items:center}
.logo-grid li{display:flex;align-items:center;justify-content:center;min-height:76px}
.logo-grid img{max-height:62px;width:auto;max-width:100%;filter:grayscale(1);opacity:.72;transition:filter .3s,opacity .3s}
.logo-grid img:hover{filter:none;opacity:1}
@media (max-width:767px){#trusted{min-height:32vh}.logo-grid{grid-template-columns:repeat(2,1fr);gap:18px}.logo-grid li{min-height:56px}.logo-grid img{max-height:42px}.partner .plate{width:96px}}

/* ---------- discovery ---------- */
#discovery .stage{background:transparent}
.glow{position:absolute;width:60vw;height:60vw;max-width:900px;max-height:900px;border-radius:50%;background:var(--glow);pointer-events:none;opacity:.18;filter:blur(2px)}
#discovery .glow{right:-10vw;top:-10vw}
.corner{position:absolute;z-index:3}
.corner.tl{left:var(--gutter);top:32px}.corner.br{right:var(--gutter);bottom:32px}.corner.bl{left:var(--gutter);bottom:32px}
/* clears the floating nav pill, which ends at 80px */
#discovery .kicker{position:absolute;left:var(--gutter);right:var(--gutter);top:104px;z-index:3;
  font-size:clamp(1.375rem,3.1vw,2.875rem);font-weight:800;letter-spacing:-.025em;line-height:1.05;
  text-transform:none}
#discovery .panel{top:calc(22vh + 44px)}
.panels{position:absolute;inset:0}
.panel{position:absolute;top:22vh;left:var(--gutter);width:36%;z-index:2}
#both .glow{left:-12vw;bottom:-16vw}
#both .panel{top:50%;transform:translateY(-50%)}
#both .panel.p3{left:var(--gutter);width:40%}
#both .split-white{position:absolute;right:0;top:0;width:50%;height:100%;background:var(--white);z-index:0}
#both .panel.p4{left:auto;right:var(--gutter);width:46%;top:50%;bottom:auto;
  display:block;text-align:left;padding:0;transform:translateY(-50%);color:var(--ink)}
#both .panel.p4 .sub a{color:var(--ink);font-weight:600;text-decoration-color:var(--primary);text-decoration-thickness:2px}
#both .panel.p4 .sub{margin-top:32px;text-align:left;max-width:42ch}
#both .wb{justify-content:flex-start;font-size:clamp(2.25rem,5vw,5.4rem);color:var(--ink)}
#both .wb .dot-anchor{left:-.42em}
.panel.p4{width:auto;left:0;right:0;top:0;bottom:0;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:0 var(--gutter)}
.panel.p4 .sub{margin-top:40px;text-align:center;max-width:46ch;font-size:clamp(1.0625rem,1.35vw,1.375rem);line-height:1.5}
.wb{position:relative;display:flex;align-items:center;justify-content:center;gap:.14em;
  font-size:clamp(2.5rem,7.4vw,7.6rem);font-weight:800;letter-spacing:-.04em;color:#fff}
.wb .dot-anchor{position:absolute;left:-.5em;top:.44em}
.wb-we{display:block;font-size:2.46em;line-height:.78}
.wb-we .w{background:var(--ombre);-webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent}
.wb-rows{display:flex;flex-direction:column;text-align:left}
.wb-rows .l{display:block;line-height:.98}
/* capped so "Shoppers used to" stays on one line inside the 36% column; at 3.9rem it
   wrapped and left "to" stranded on a line of its own */
.panel .statement-s{color:#fff;font-size:clamp(2rem,4.3vw,3.5rem)}
.panel .sub{margin-top:24px;color:var(--gray-light);font-size:clamp(1.125rem,1.4vw,1.375rem);max-width:40ch;line-height:1.55}
.panel .sub a{color:#fff;text-decoration:underline;text-underline-offset:4px;text-decoration-color:var(--primary)}
/* the hanging indent must never reach past the container padding, or the red period
   is sliced in half by the left edge of the screen on any viewport under ~1292px */
.panel .dot-anchor{position:absolute;left:clamp(-30px, calc(8px - var(--gutter)), -8px);top:.2em}
.search{position:absolute;left:var(--gutter);top:calc(22vh + 186px);width:min(480px,40%);max-width:calc(100% - 48px);height:56px;border:1px solid rgba(255,255,255,.4);border-radius:12px;color:#fff;z-index:2}
.search .layer{position:absolute;inset:0;display:flex;align-items:center;gap:12px;padding:0 18px}
.search svg{width:20px;height:20px;stroke:currentColor;fill:none;stroke-width:2;stroke-linecap:round;flex:none}
.search .typed{display:inline-block;white-space:nowrap;overflow:hidden;font-size:1rem;color:rgba(255,255,255,.85);vertical-align:middle}
.search .caret{width:2px;height:20px;background:#fff;animation:blink 1s steps(2) infinite}
@keyframes blink{50%{opacity:0}}
.search .v-layer{opacity:0}
.bars{display:flex;align-items:center;gap:3px;height:22px}
.bars i{width:3px;height:8px;background:#fff;border-radius:2px;animation:bar 1s ease-in-out infinite}
.bars i:nth-child(2){animation-delay:.15s}.bars i:nth-child(3){animation-delay:.3s}.bars i:nth-child(4){animation-delay:.45s}.bars i:nth-child(5){animation-delay:.6s}
@keyframes bar{0%,100%{height:6px}50%{height:22px}}
.search .v-layer span{font-size:1rem}
.fw-wrap{position:absolute;right:0;top:50%;translate:0 -50%;width:60%;z-index:1;will-change:transform;perspective:1600px}
.flywheel{width:100%;height:auto;overflow:visible;transform:rotateX(12deg) rotateY(-7deg);transform-style:preserve-3d}
.flywheel .draw{stroke:url(#fwStroke);stroke-width:4.5;fill:none;stroke-linecap:round;filter:drop-shadow(0 0 9px rgba(220,38,38,.55))}
.flywheel .march{stroke:#ff7a7a;stroke-width:4.5;fill:none;stroke-dasharray:18 14;opacity:0}
.flywheel .march.on{opacity:.95;animation:march 1.2s linear infinite}
@keyframes march{to{stroke-dashoffset:-56}}
.flywheel .plate{fill:url(#fwPlate);stroke:rgba(255,255,255,.38);stroke-width:2}
.flywheel .shade{fill:rgba(0,0,0,.7)}
.flywheel .node text{fill:#fff;font-family:var(--font);font-weight:700;font-size:54px;letter-spacing:1px;text-transform:uppercase}
.flywheel .node.hub .plate{stroke:#ff5f5f;stroke-width:3.5;filter:drop-shadow(0 0 14px rgba(220,38,38,.6))}
.flywheel .node.hub text{fill:#fff}
.flywheel marker path{fill:var(--primary-light)}
.flywheel .halo{fill:url(#fwHalo)}
.disc-mobile{display:none}
@media (max-width:1023px){
  .panel{width:40%}#both .panel.p3{width:36%}#both .panel.p4{width:46%}#both .wb{font-size:clamp(1.75rem,5.4vw,3.4rem)}
  .panel .dot-anchor{position:static;display:block;margin:0 0 12px;width:14px;height:14px}
  .fw-wrap{width:52%}
}
@media (max-width:767px){
  /* every pinned stage has to drop its 100svh box on mobile, #both included, or its
     panels are clipped by a stage that no longer scrolls */
  #discovery .stage,#both .stage{height:auto;overflow:visible;padding:80px 0 60px}
  #discovery .kicker{position:static;margin:16px 0 0}
  .panels{position:static}
  .panel{position:static;width:auto;min-height:0;margin-top:56px}
  #both .split-white{display:none}
  .panel.p4,#both .panel.p4{display:block;text-align:left;padding:0;position:static;width:auto;transform:none;color:var(--fg)}
  #both .wb{color:var(--fg)}
  #both .panel.p4 .sub a{color:var(--fg)}
  .panel.p4 .sub,#both .panel.p4 .sub{text-align:left;margin-top:24px}
  #both .panel.p3{position:static;width:auto;transform:none}
  .wb{justify-content:flex-start;font-size:clamp(2rem,11vw,3rem)}
  .wb .dot-anchor{position:static;display:block;margin:0 0 12px}
  .panel .dot-anchor{position:static;display:block;margin:0 0 12px;width:14px;height:14px}
  .search{display:none}
  .voice-static{display:inline-flex;align-items:center;gap:12px;margin-top:20px;padding:0 18px;height:52px;border:1px solid rgba(255,255,255,.4);border-radius:100px;color:#fff;font-size:.875rem;white-space:nowrap;max-width:100%}
  .fw-wrap{position:static;translate:none;width:100%;max-width:none;margin:40px 0 0;perspective:none}
  .flywheel{transform:none}
  .flywheel .march{opacity:1;animation:march 1.2s linear infinite}
  .corner.tl{position:static}.corner.br,.corner.bl{display:none}
  .disc-mobile{display:block}
}
@media (min-width:768px){.voice-static{display:none}}

/* ---------- services ---------- */
#services{position:relative;background:
  radial-gradient(120% 80% at 8% 0%,rgba(220,38,38,.07) 0%,rgba(124,58,237,.05) 38%,transparent 68%),
  linear-gradient(180deg,var(--white) 0%,var(--light) 42%,var(--white) 100%)}
#services .opener{grid-column:1/10}
#services .lead{grid-column:1/7;margin-top:24px}
/* One seamless plate, edge to edge. The 1px grid gap is the only line between cells:
   the parent's background shows through it, which gives exactly one hairline in both
   directions and none at the outer edges. */
.rows{--svc-rule:rgba(15,23,42,.11);--svc-cell:#f6f6f8;
  margin-top:clamp(48px,5vw,80px);display:grid;grid-template-columns:repeat(2,1fr);
  gap:1px;background:var(--svc-rule);
  border-top:1px solid var(--svc-rule);border-bottom:1px solid var(--svc-rule)}
.row{position:relative;background:var(--svc-cell);color:var(--ink);overflow:hidden;
  transition:background-color .35s var(--ease-out)}
.row::before{content:"";position:absolute;left:0;right:0;top:0;height:2px;background:var(--ombre);
  transform:scaleX(0);transform-origin:left;transition:transform .45s var(--ease-out);z-index:1}
.row:hover,.row.open{background:var(--white)}
.row:hover::before,.row.open::before{transform:scaleX(1)}
.row.wide{grid-column:1/-1}
/* number on its own line, the name large under it, marks and the control held to the right */
.row-head{display:grid;grid-template-columns:1fr auto 48px;
  grid-template-areas:"num mk plus" "txt mk plus";
  column-gap:clamp(20px,2.2vw,36px);row-gap:14px;align-items:start;
  padding:clamp(30px,3.1vw,52px) clamp(28px,4vw,72px);cursor:pointer;width:100%;text-align:left}
.row .n{grid-area:num;font-size:.75rem;font-weight:600;letter-spacing:.18em;color:var(--meta);transition:color .2s;font-variant-numeric:tabular-nums}
.row .txt{grid-area:txt}
.row .mk{grid-area:mk;align-self:center}
.row .plus{grid-area:plus;align-self:center}
.row:hover .n,.row.open .n{color:var(--primary)}
.row .name{font-size:clamp(1.5rem,2.5vw,2.375rem);font-weight:700;line-height:1.1;letter-spacing:-.03em;display:block}
.row .desc{display:block;margin-top:14px;color:var(--muted);font-size:clamp(1.0625rem,1.25vw,1.25rem);line-height:1.55;max-width:46ch}
.row .mk{display:flex;gap:14px;align-items:center;opacity:.45}
.row .mk img{height:24px;width:auto}
.row .plus{width:48px;height:48px;border-radius:50%;border:1px solid var(--svc-rule);display:flex;align-items:center;justify-content:center;flex:none;transition:transform .3s,border-color .2s,background-color .2s}
.row .plus svg{width:14px;height:14px;stroke:currentColor;stroke-width:2.2;stroke-linecap:round;fill:none}
.row:hover .plus{border-color:var(--primary)}
.row.open .plus{transform:rotate(45deg);background:var(--primary);border-color:var(--primary);color:#fff}
.row-body{height:0;overflow:hidden}
.row.open .row-body{height:auto}
.row-body .inner{opacity:0;transform:translateY(-8px);transition:opacity .35s var(--ease-out),transform .35s var(--ease-out);
  display:grid;gap:18px;padding:0 clamp(28px,4vw,72px) clamp(30px,3.1vw,52px)}
.row.open .row-body .inner,html:not(.acc) .row-body .inner{opacity:1;transform:none}
.row-body ul{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px 24px}
.row-body li{position:relative;padding-left:18px;color:var(--muted);font-size:1.125rem}
.row-body li::before{content:"";position:absolute;left:0;top:.6em;width:6px;height:6px;border-radius:50%;background:var(--primary)}
.row-body .btn{justify-self:start}
.row .dot-anchor{position:absolute;left:12px;top:34px}
@media (max-width:1023px){
  .rows{grid-template-columns:1fr}
  .row.wide{grid-column:auto}
  .row .mk{display:none}
  .row .dot-anchor{display:none}
  .row-head{grid-template-columns:1fr 48px;grid-template-areas:"num plus" "txt plus"}
}
@media (max-width:767px){
  #services .opener,#services .lead{grid-column:1/-1}
  .rows{margin-top:40px}
  .row-head{padding:26px 24px;column-gap:16px;row-gap:10px}
  .row-body .inner{padding:0 24px 26px}
  .row .name{font-size:clamp(1.375rem,6.4vw,1.75rem)}
  .row-body ul{grid-template-columns:1fr}
}

/* ---------- portfolio ---------- */
.p-intro{padding:var(--sec-y-half) 0 var(--sec-y-half)}
.wordwall{margin:20px 0 44px;font-size:clamp(2.75rem,12.6vw,13rem);font-weight:800;line-height:.86;
  letter-spacing:-.05em;text-transform:uppercase;display:flex;flex-wrap:wrap;gap:0 .16em;
  background:var(--ombre);-webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent;
  filter:drop-shadow(0 0 var(--ww-blur,14px) rgba(220,38,38,var(--ww-a,.16)))}
.p-intro-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:24px;align-items:start;
  padding-top:32px;border-top:1px solid var(--rule)}
.p-intro-grid .opener{grid-column:1/7;font-size:clamp(1.75rem,3.4vw,3rem)}
.p-intro-grid .lead{grid-column:7/-1;font-size:clamp(1.1875rem,1.5vw,1.4375rem);max-width:none}
#portfolio .stage{padding-top:0;display:flex;align-items:center}
#portfolio .stage .container{width:100%;max-width:none;padding:0}
/* full bleed: four across the screen, two rows, nothing between them. The cell is capped by
   height as well so the two rows always fit inside the pinned stage. */
.pgrid{--cell:min(25vw,calc((100svh - 8px) / 2));
  display:grid;grid-template-columns:repeat(4,var(--cell));gap:0;justify-content:center;align-content:center}
.pgrid figure{position:relative;width:var(--cell);margin:0}
.pgrid .card{position:relative;width:100%;aspect-ratio:1/1;overflow:hidden;box-shadow:var(--sh-hover);transition:box-shadow .6s}
.pgrid .card img{display:block;width:100%;height:100%;object-fit:cover}
/* the settled grid is seamless, so the shadow that separates the tiles mid-flight goes away */
.pgrid.flat .card{box-shadow:none}
/* the settled grid is seamless, so the tile labels are for screen readers only */
.p-strip{display:none}
.p-stats{padding:var(--sec-y-half) 0 var(--sec-y-half)}
.p-stats .inner{padding-top:40px;border-top:1px solid var(--rule)}
.p-stats ul{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}
.p-stats b{display:block;font-size:clamp(2.75rem,5.4vw,5.25rem);font-weight:800;line-height:1;letter-spacing:-.04em;
  white-space:nowrap;font-variant-numeric:tabular-nums;
  background:var(--ombre);-webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent}
.p-stats li{position:relative;padding-top:24px;border-top:3px solid var(--primary);text-align:center}
.p-stats span{display:block;margin-top:12px;font-size:1.125rem;color:var(--muted)}
.p-stats .btn{margin-top:40px}
.p-stats .inner{text-align:center}
@media (max-width:1023px){.p-intro-grid .opener{grid-column:1/7}.p-intro-grid .lead{grid-column:7/-1}}
@media (max-width:767px){
  #portfolio .stage{height:auto;overflow:visible;padding:8px 0 0;display:block}
  .wordwall{margin:14px 0 28px;font-size:15vw}
  .p-intro-grid{display:block}
  .p-intro-grid .lead{margin-top:18px}
  .pgrid{display:none}
  .p-strip{display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;padding:32px 24px 24px;margin:0 -24px;-webkit-overflow-scrolling:touch;scrollbar-width:none}
  .p-strip::-webkit-scrollbar{display:none}
  .p-strip figure{flex:0 0 72vw;scroll-snap-align:center}
  .p-strip figure:nth-child(odd) .card{transform:rotate(-2deg)}.p-strip figure:nth-child(even) .card{transform:rotate(2deg)}
  .p-strip .card{position:relative;box-shadow:var(--sh-hover)}
  .p-strip figure.vid{flex-basis:56vw}
  .p-strip figcaption{margin-top:12px}
.p-stats ul{grid-template-columns:1fr;gap:26px}.p-stats .btn{width:100%}.p-stats b{white-space:normal}
}

/* ---------- video showcase ---------- */
#video{position:relative;overflow:hidden}
#video .opener{grid-column:1/8}
#video .lead{grid-column:8/-1;font-size:clamp(1.1875rem,1.5vw,1.4375rem);max-width:none}
.dev-stage{margin-top:72px;display:grid;grid-template-columns:minmax(0,300px) minmax(0,1fr);gap:56px;align-items:end}
.phone{position:relative}
.ph-frame{position:relative;border-radius:34px;overflow:hidden;background:#0d0d0f;padding:8px;
  box-shadow:var(--sh-featured),0 0 0 1.5px rgba(255,255,255,.1) inset}
.ph-frame::after{content:"";position:absolute;left:50%;top:12px;translate:-50% 0;width:34%;height:16px;
  border-radius:12px;background:#0d0d0f;z-index:2}
.ph-frame video{display:block;width:100%;aspect-ratio:9/16;object-fit:cover;border-radius:26px}
.mac{position:relative;perspective:1600px}
.mac-lid{position:relative;border-radius:14px 14px 4px 4px;padding:10px 10px 12px;
  background:linear-gradient(160deg,#3a3a40,#17171a 60%,#232327);
  box-shadow:var(--sh-featured),0 2px 0 rgba(255,255,255,.16) inset;
  transform-origin:50% 100%;will-change:transform}
.mac-screen{position:relative;aspect-ratio:16/9;border-radius:6px;overflow:hidden;background:#08080a}
.mac-screen video{width:100%;height:100%;object-fit:cover;display:block}
.mac-base{position:relative;height:14px;margin:0 -26px;border-radius:0 0 12px 12px;
  background:linear-gradient(180deg,#2a2a2f,#121214);box-shadow:0 16px 30px rgba(0,0,0,.3)}
.mac-base .notch{position:absolute;left:50%;top:0;width:80px;height:5px;translate:-50% 0;
  border-radius:0 0 7px 7px;background:rgba(0,0,0,.55)}
.dev-stage figcaption{margin-top:16px}
@media (max-width:1023px){
  #video .opener{grid-column:1/7}#video .lead{grid-column:7/-1}
  .dev-stage{grid-template-columns:minmax(0,220px) minmax(0,1fr);gap:32px}
}
@media (max-width:767px){
  #video .opener,#video .lead{grid-column:1/-1}
  #video .lead{margin-top:20px}
  .dev-stage{grid-template-columns:1fr;gap:44px;margin-top:44px}
  .phone{max-width:260px}
  .mac-lid{transform:none!important}
}

/* ---------- proof ---------- */
#proof .stage .container{height:100%;display:grid;grid-template-columns:repeat(12,1fr);gap:24px;align-items:center;padding-top:40px}
#proof .corner.tl{top:32px}
.money-wrap{grid-column:1/9}
.money-wrap .kicker{margin-bottom:20px;font-size:clamp(1.5rem,3.1vw,2.75rem);font-weight:800;letter-spacing:-.03em;
  text-transform:none;line-height:1.05;color:var(--fg)}
.money{font-size:var(--t-money);font-weight:800;line-height:.9;letter-spacing:-.04em;display:inline-block;padding:.22em 0 .18em;margin:-.22em 0 -.18em;overflow:hidden}
.money .ombre{display:inline-block;background-size:200% 100%;background-position:0% 50%}
.money-label{display:flex;align-items:center;gap:14px;margin-top:20px;font-size:var(--t-lead);color:var(--muted)}
.proof-side{grid-column:9/-1;display:flex;flex-direction:column;gap:24px}
.badge-card{width:160px;background:#fff;border-radius:var(--r-chip);padding:8px;transform:rotate(-5deg);box-shadow:var(--sh-hover)}
.badge-card img{width:100%;height:auto}
.mkts{position:relative;padding:8px 0}
.mkts .mcard{position:absolute;right:0;top:-10px;width:240px;aspect-ratio:4/3;border-radius:var(--r-card);overflow:hidden;opacity:.3;transform:rotate(3deg)}
.mkts .mcard img,.mkts .mcard svg{width:100%;height:100%;object-fit:cover;display:block}
.mkts p{position:relative;font-size:1.125rem;font-weight:500;max-width:22ch}
.human{color:var(--muted);font-size:1.125rem;max-width:34ch}
.ministats{border-top:1px solid var(--rule)}
.ministats li{display:flex;justify-content:space-between;gap:16px;padding:12px 0;border-bottom:1px solid var(--rule);font-size:1rem;color:var(--muted)}
.ministats b{color:var(--fg);font-weight:700}
.results{padding:var(--sec-y) 0}
.results .statement{grid-column:1/10}
.deltas{margin-top:64px;border-top:1px solid var(--rule)}
.delta{display:grid;grid-template-columns:repeat(12,1fr);gap:24px;align-items:center;padding:36px 0;border-bottom:1px solid var(--rule)}
.delta .val{grid-column:1/5;font-size:var(--t-delta);font-weight:800;letter-spacing:-.04em;line-height:1;color:var(--success);display:inline-block;overflow:hidden;padding:.22em 0 .18em;margin:-.22em 0 -.18em}
.delta .val.neutral{color:var(--fg)}
.delta .val .c{display:inline-block}
.delta .txt{grid-column:5/10}
.delta .txt h3{font-size:clamp(1.25rem,1.5vw,1.5rem);font-weight:600;color:var(--fg);line-height:1.3}
.delta .txt p{margin-top:10px;color:var(--muted);font-size:1.125rem}
.delta .art{grid-column:10/-1;justify-self:end;width:100%;max-width:280px}
.delta .art .card{position:relative;aspect-ratio:3/2;border:1px solid rgba(255,255,255,.12);box-shadow:var(--sh-hover)}
.delta .art .card img{aspect-ratio:3/2}
.art-card{position:relative;aspect-ratio:3/2;border-radius:var(--r-card);overflow:hidden;background:#0f0f11;border:1px solid rgba(255,255,255,.12);box-shadow:var(--sh-hover)}
.art-card svg{width:100%;height:100%;display:block}
.art-label{position:absolute;left:16px;top:14px;font-size:.6875rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:rgba(255,255,255,.65)}
.delta .art.r1 .art-card{transform:rotate(-3deg)}.delta .art.r4 .art-card{transform:rotate(3deg)}.delta .art.r5 .art-card{transform:rotate(-2deg)}
.delta .art.r1 .card{transform:rotate(-4deg)}.delta .art.r4 .card{transform:rotate(5deg)}.delta .art.r5 .card{transform:rotate(-3deg)}
.chips{display:flex;flex-wrap:wrap;gap:8px;justify-content:flex-end}
.chips span{font-size:.875rem;font-weight:500;letter-spacing:.06em;text-transform:uppercase;padding:8px 14px;border:1px solid rgba(255,255,255,.25);border-radius:var(--r-pill);white-space:nowrap}
.more-results{margin-top:32px;display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap}
@media (max-width:1023px){.money-wrap{grid-column:1/8}.proof-side{grid-column:8/-1}.mkts .mcard{display:none}.delta .val{grid-column:1/4}.delta .txt{grid-column:4/9}.delta .art{grid-column:9/-1}}
@media (max-width:767px){
  #proof .stage{height:auto;overflow:visible;padding:80px 0 40px}
  #proof .stage .container{display:block;height:auto;padding-top:0}
  #proof .corner.tl{position:static;margin-bottom:24px}
  .money-wrap{margin-bottom:40px}
  .badge-card{width:120px}
  .proof-side{gap:20px}
  .deltas{margin-top:40px}
  .delta{display:block;padding:28px 0}
  .delta .txt{margin-top:12px}
  .delta .art{max-width:none;margin-top:20px}
  .delta .art .card,.delta .art .art-card{aspect-ratio:16/9;transform:none!important}.delta .art .card img{aspect-ratio:16/9}
  .chips{justify-content:flex-start}
  .more-results .btn{width:100%}
}

/* ---------- human-led: the fly-through ---------- */
#human .stage{display:block}
#human .glow{left:50%;top:50%;translate:-50% -50%;opacity:.2}
.hl-stage{position:relative;width:100%;height:100%;display:flex;align-items:center;justify-content:center;text-align:center}
.hl-line{display:flex;align-items:center;justify-content:center;white-space:nowrap;
  font-size:clamp(2.25rem,6.4vw,6.5rem);font-weight:800;letter-spacing:-.04em;line-height:1;color:#fff}
/* no will-change here: promoting it to its own layer is what rasterised the glyph
   once at reading size and then stretched it into a blurry wall */
.hl-o{display:inline-block;color:#fff}
.hl-rest{display:inline-block;white-space:nowrap;vertical-align:baseline}
.hl-meteor{position:absolute;left:50%;top:42%;translate:-50% -50%;width:min(40ch,86%);z-index:2;
  font-size:clamp(1.25rem,2.9vw,3rem);font-weight:700;letter-spacing:-.02em;line-height:1.24;color:#fff;opacity:0}
.hl-meteor span{display:inline-block;will-change:transform}
.hl-stats{--fig:clamp(3.75rem,8.4vw,8.625rem);
  position:absolute;left:50%;bottom:9vh;translate:-50% 0;display:grid;grid-template-columns:repeat(3,1fr);
  width:min(1440px,94%);opacity:0;z-index:3}
/* aligned from the top, not the bottom: the strut makes all three figure boxes the same
   height, so this keeps them on one baseline even when a label wraps to two lines */
.hl-stats li{position:relative;display:flex;flex-direction:column;justify-content:flex-start;
  text-align:center;padding:0 24px;min-height:1px}
.hl-stats li+li:before{content:"";position:absolute;left:0;top:14%;bottom:14%;width:1px;
  background:linear-gradient(180deg,transparent,rgba(255,255,255,.22),transparent)}
.hl-stats b{display:block;font-size:var(--fig);font-weight:800;letter-spacing:-.055em;line-height:.92;
  font-variant-numeric:tabular-nums;
  background:var(--ombre);-webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent}
.hl-stats li.word b{font-size:clamp(2.25rem,4.6vw,4.625rem);letter-spacing:-.035em}
/* the word is set smaller than the two figures, so its baseline would otherwise sit lower.
   A zero-width strut at the figure size pulls the whole row onto one baseline. */
.hl-stats li.word b::before{content:"\200b";font-size:var(--fig)}
.hl-stats span{display:block;margin-top:18px;font-size:.9375rem;font-weight:600;letter-spacing:.16em;
  text-transform:uppercase;color:rgba(255,255,255,.58)}
@media (max-width:767px){
  #human .stage{height:auto;overflow:visible;padding:80px 0}
  /* no pin, no fly-through: the three blocks simply stack */
  .hl-stage{display:block;height:auto;text-align:left}
  .hl-line{display:block;white-space:normal;font-size:clamp(2rem,9vw,2.75rem);letter-spacing:-.03em}
  .hl-o,.hl-rest{display:inline;overflow:visible;white-space:normal}
  .hl-meteor{position:static;translate:none;width:auto;margin-top:24px;opacity:1;
    font-size:1.125rem;font-weight:600;line-height:1.4}
  .hl-stats{--fig:3rem;position:static;translate:none;width:auto;margin-top:40px;opacity:1;grid-template-columns:1fr;gap:26px}
  .hl-stats li{text-align:left;padding:0;justify-content:flex-start}
  .hl-stats li+li:before{content:"";position:relative;display:block;left:auto;right:auto;top:auto;bottom:auto;
    width:64px;height:1px;margin-bottom:26px;
    background:linear-gradient(90deg,rgba(255,255,255,.28),transparent)}
  .hl-stats b{font-size:3rem}
  .hl-stats li.word b{font-size:2.25rem}
  .hl-stats span{margin-top:10px}
}

/* ---------- reviews: red masthead, then the wall of proof ---------- */
#reviews{padding:0 0 var(--sec-y)}
.rv-band{position:relative;overflow:hidden;color:#fff;padding:var(--sec-y-half) 0;margin-bottom:var(--sec-y-half)}
.rv-band .red{position:absolute;inset:0;background:var(--red-band);z-index:0}
.rv-band .red.filled{clip-path:none!important}
.rv-band .band-dot{position:absolute;left:24px;top:24px;z-index:2}
.rv-head{position:relative;z-index:1;display:grid;grid-template-columns:repeat(12,1fr);gap:24px;align-items:start}
.rv-head .statement-s{grid-column:1/9;color:#fff}
.rv-head .support{grid-column:1/9;margin-top:16px;color:rgba(255,255,255,.85);font-size:1.25rem}
.tp{grid-column:10/-1;justify-self:end;align-self:center;display:inline-flex;align-items:center;gap:10px;padding:12px 20px;
  background:#fff;color:var(--primary);border-radius:var(--r-pill);font-size:.8125rem;font-weight:600;white-space:nowrap;
  transition:transform .2s,box-shadow .2s}
.tp:hover{transform:translateY(-2px);box-shadow:var(--sh-hover)}
.tp .stars{letter-spacing:2px}

.rv-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.rv-card{display:flex;flex-direction:column;background:#fff;border-radius:var(--r-card);padding:30px;
  border:1px solid transparent;box-shadow:var(--sh-rest);transition:transform .3s,box-shadow .3s,border-color .3s}
.rv-card:hover{transform:translateY(-4px);box-shadow:var(--sh-hover);border-color:rgba(220,38,38,.2)}
.rv-stars{color:var(--primary);letter-spacing:3px;font-size:.9375rem;line-height:1}
.rv-card h3{margin-top:16px;font-size:clamp(1.125rem,1.45vw,1.375rem);font-weight:800;letter-spacing:-.02em;line-height:1.25;color:var(--ink)}
.rv-quote{margin-top:12px;color:var(--gray);font-size:1.125rem;line-height:1.6}
.rv-card footer{display:flex;align-items:center;gap:12px;margin-top:24px;padding-top:20px;border-top:1px solid var(--rule)}
.rv-avatar{width:38px;height:38px;border-radius:50%;background:var(--ink);color:#fff;flex:none;
  display:flex;align-items:center;justify-content:center;font-size:.75rem;font-weight:700;letter-spacing:.04em}
.rv-who{display:flex;flex-direction:column;font-size:.9375rem;font-weight:600;color:var(--ink);line-height:1.3}
.rv-who small{font-size:.8125rem;font-weight:400;color:var(--gray)}
.rv-foot{margin-top:48px}
@media (max-width:1023px){
  .rv-grid{grid-template-columns:repeat(2,1fr)}
  .rv-head .statement-s,.rv-head .support{grid-column:1/-1}
  .tp{grid-column:1/-1;justify-self:start;margin-top:20px}
}
@media (max-width:767px){
  #reviews{padding-bottom:72px}
  .rv-head{display:block}
  .rv-grid{grid-template-columns:1fr;gap:16px}
  .rv-card{padding:24px}
}

/* ---------- the founder ---------- */
#founder{padding:var(--sec-y) 0;overflow:hidden}
.founder-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:48px 24px;align-items:center}
.founder-copy{grid-column:1/7}
.founder-copy .statement{margin-top:18px;font-size:clamp(2.5rem,6.4vw,5.75rem)}
.founder-line{margin-top:28px;color:var(--muted);font-size:var(--t-lead);line-height:1.55;max-width:46ch}
.founder-copy .btns{margin-top:36px;gap:24px}
/* follows the theme: this section is short enough that the surface flips while it is
   still on screen, and a hardcoded white would disappear against the next surface */
.founder-copy .txt-link{font-size:.875rem;font-weight:500;letter-spacing:.04em;text-transform:uppercase;
  text-decoration:underline;text-underline-offset:4px;color:var(--fg)}
.founder-video{grid-column:8/-1;position:relative;justify-self:end;width:100%;max-width:420px}
.fv-glow{position:absolute;inset:-14% -10% -10%;background:var(--glow);opacity:.55;pointer-events:none;filter:blur(6px)}
.fv-frame{position:relative;border-radius:var(--r-card);overflow:hidden;background:#111114;
  box-shadow:var(--sh-featured),0 0 0 1px rgba(255,255,255,.12) inset}
.fv-frame video{display:block;width:100%;aspect-ratio:4/5;object-fit:cover}
.founder-video figcaption{position:relative;margin-top:14px;text-align:right;color:var(--meta)}
@media (max-width:1023px){
  .founder-copy{grid-column:1/8}
  .founder-video{grid-column:8/-1;max-width:320px}
}
@media (max-width:767px){
  .founder-grid{display:block}
  .founder-copy .btns{flex-direction:column;align-items:stretch;gap:16px}
  .founder-copy .btn{width:100%}
  .founder-video{max-width:none;margin-top:44px}
  .founder-video figcaption{text-align:left}
}

/* ---------- insights ---------- */
#insights .opener{grid-column:1/10}
#insights .lead{grid-column:1/7;margin-top:24px}
.posts{margin-top:64px;display:grid;grid-template-columns:repeat(3,1fr);gap:24px;align-items:start}
.post{display:block}
.post .thumb{aspect-ratio:16/9;border-radius:var(--r-card);overflow:hidden;box-shadow:var(--sh-rest);background:var(--light)}
.post .thumb img{width:100%;height:100%;object-fit:cover;transition:transform .5s var(--ease-out)}
.post:hover .thumb img{transform:scale(1.05)}
.post .kicker{margin-top:20px}
.post h3{margin-top:10px}
.post p{margin-top:8px;color:var(--muted);font-size:1.125rem}
.post .arrow-link{margin-top:14px;font-size:1.125rem}
.posts-foot{margin-top:48px}
.newsletter{margin-top:var(--sec-y);padding:72px 64px;border-radius:20px;background:var(--ink-band);color:#fff;
  display:grid;grid-template-columns:repeat(12,1fr);gap:32px;align-items:center;position:relative;overflow:hidden;box-shadow:var(--sh-featured)}
.newsletter .nl-glow{position:absolute;right:-10%;top:-60%;width:60%;padding-bottom:60%;border-radius:50%;background:var(--glow);opacity:.5;pointer-events:none}
.newsletter .txt{grid-column:1/8;position:relative}
.newsletter .txt h3{font-size:clamp(2rem,4.2vw,3.75rem);font-weight:800;line-height:1.02;letter-spacing:-.03em}
.newsletter .txt h3 .ombre{display:inline-block}
.newsletter .txt p{margin-top:20px;color:var(--gray-light);font-size:var(--t-lead);max-width:46ch}
.newsletter form{grid-column:8/-1;display:flex;gap:10px;position:relative}
.newsletter input{flex:1;min-width:0;background:#fff;border:1px solid transparent;border-radius:12px;padding:16px 18px;color:var(--ink)}
.newsletter input:focus{outline:none;border-color:var(--primary)}
@media (max-width:1023px){.posts{gap:20px}.post:nth-child(2),.post:nth-child(3){margin-top:0}}
@media (max-width:767px){
  #insights .opener,#insights .lead{grid-column:1/-1}
  .posts{grid-template-columns:1fr;margin-top:40px}
  .newsletter{display:block;margin-top:64px;padding:40px 24px;border-radius:16px}
  .newsletter form{margin-top:28px;flex-direction:column}
  .posts-foot .btn{width:100%}
}

/* ---------- pricing ---------- */
#pricing{--tier-rule:rgba(15,23,42,.11)}
.tier.featured::before{transform:scaleX(0);transition:transform .7s var(--ease-out) .25s}
.tier.featured.in::before,html:not(.js) .tier.featured::before{transform:scaleX(1)}
#pricing .opener{grid-column:1/10}
#pricing .lead{grid-column:1/7;margin-top:24px}
/* Same plate as the services: edge to edge, and the 1px grid gap is the only line
   between the three columns. The featured tier stays ink, so it reads as a solid
   black column between two light ones instead of a card that floats above them. */
.tiers{
  margin-top:clamp(48px,5vw,80px);display:grid;grid-template-columns:repeat(3,1fr);
  gap:1px;background:var(--tier-rule);
  border-top:1px solid var(--tier-rule);border-bottom:1px solid var(--tier-rule);
  align-items:stretch}
.tier{display:flex;flex-direction:column;background:var(--white);color:var(--ink);
  padding:clamp(32px,3.4vw,56px) clamp(24px,3vw,64px);position:relative;overflow:hidden;
  transition:background-color .35s var(--ease-out)}
.tier:hover{background:var(--light)}
.tier.featured{background:var(--ink);color:#fff}
.tier.featured::before{content:"";position:absolute;left:0;right:0;top:0;height:3px;background:var(--ombre);transform-origin:left}
.tier.featured:hover{background:var(--ink-light)}
.tier .tname{font-size:clamp(1.5rem,2.2vw,2.125rem);font-weight:700;letter-spacing:-.025em;line-height:1.1}
.tier .price{margin-top:16px;display:flex;align-items:baseline;gap:8px;flex-wrap:wrap}
.tier .price b{font-size:clamp(2rem,2.9vw,2.75rem);font-weight:800;letter-spacing:-.03em;line-height:1}
.tier .price span{font-size:1.125rem;font-weight:500;color:var(--gray)}
.tier.featured .price span{color:var(--gray-light)}
.tier .pos{margin-top:14px;color:var(--gray);font-size:1.125rem}
.tier.featured .pos{color:var(--gray-light)}
.tier ul{margin:28px 0;padding-top:28px;border-top:1px solid rgba(0,0,0,.09);display:grid;gap:12px}
.tier.featured ul{border-top-color:rgba(255,255,255,.12);color:var(--gray-light)}
.tier li{position:relative;padding-left:16px;font-size:1.125rem}
.tier li::before{content:"";position:absolute;left:0;top:.45em;width:3px;height:14px;background:var(--primary)}
.tier .btn{margin-top:auto;width:100%}
/* the add-on rows run edge to edge on the same inner rhythm as the tier columns */
.addons{--pad:clamp(24px,3vw,64px);margin-top:clamp(56px,6vw,96px)}
.addons .kicker{margin-bottom:18px;padding:0 var(--pad)}
.addon{display:grid;grid-template-columns:repeat(12,1fr);gap:24px;align-items:center;
  padding:clamp(28px,2.6vw,40px) var(--pad);background:var(--white);border-top:1px solid var(--tier-rule)}
.addon:last-of-type{border-bottom:1px solid var(--tier-rule)}
.addon .aname{grid-column:1/5}
.addon .aname h3{font-size:clamp(1.375rem,1.9vw,1.75rem);line-height:1.15;letter-spacing:-.02em}
.addon .aname p{margin-top:6px;color:var(--muted);font-size:1.125rem}
.addon .incl{grid-column:5/10;color:var(--muted);font-size:1.125rem}
.addon .aprice{grid-column:10/12;text-align:right;white-space:nowrap}
.addon .aprice b{font-size:clamp(1.5rem,2.1vw,2rem);font-weight:800;letter-spacing:-.02em}
.addon .aprice span{display:block;margin-top:4px;font-size:.9375rem;color:var(--muted)}
.addon .btn{grid-column:12/13;justify-self:end}
.pricing-note{margin-top:24px;padding:0 clamp(24px,3vw,64px)}
@media (max-width:1023px){.tiers{grid-template-columns:1fr}.addon .aname{grid-column:1/6}.addon .incl{grid-column:6/10}.addon .aprice{grid-column:10/13;text-align:left}.addon .btn{grid-column:10/13;justify-self:start}}
@media (max-width:767px){
  #pricing .opener,#pricing .lead{grid-column:1/-1}
  .tiers{margin-top:40px}
  .tier{padding:32px 24px}
  .tier.featured{order:-1}
  .addons{--pad:24px}
  .addon{display:block}
  .addon .incl,.addon .aprice{margin-top:12px;text-align:left}
  .addon .btn{margin-top:16px;width:100%}
}

/* ---------- finale + cta ---------- */
#finale .stage{background:var(--ink-band);color:#fff}
#finale .glow{left:-15vw;bottom:-20vw;opacity:.16}
.wall{position:absolute;left:var(--gutter);top:50%;transform:translateY(-50%);font-size:var(--t-wall);font-weight:800;line-height:.85;letter-spacing:-.05em;white-space:nowrap;color:#fff}
.wall .l1{display:flex;align-items:baseline;gap:.2em}
.wall .l1 .to{font-size:.4em;font-weight:800;letter-spacing:-.03em}
.wall .l2{display:block;margin-top:.02em}
.wall .wword{display:inline-block;will-change:transform,clip-path}
.wall .dot-anchor{margin-left:.06em}
#finale .corner{color:rgba(255,255,255,.6)}
#finale .corner.tr{right:var(--gutter);top:32px}
#finale .corner a:hover{color:#fff}
.wall-meta-m{display:none}
#cta{position:relative;overflow:hidden;padding:var(--sec-y) 0;color:var(--ink);background:
  radial-gradient(90% 120% at 90% 0%,rgba(220,38,38,.09) 0%,rgba(124,58,237,.06) 40%,transparent 70%),
  var(--light)}
#cta .statement-s{grid-column:1/9;color:var(--ink)}
/* the page's closing hook, so it is set as a statement rather than as support copy */
#cta .support{grid-column:1/10;margin-top:24px;color:var(--fg);font-weight:500;line-height:1.25;
  font-size:clamp(1.5rem,3.4vw,3rem);letter-spacing:-.025em;max-width:24ch}
#cta .btns{grid-column:1/-1;margin-top:36px;gap:24px}
#cta .txt-link{font-size:.875rem;font-weight:500;letter-spacing:.04em;text-decoration:underline;text-underline-offset:4px;color:var(--ink)}
#cta .txt-link:hover{color:var(--primary)}
@media (max-width:767px){
  #finale .stage{height:auto;overflow:visible;padding:80px 0 56px}
  .wall{position:static;transform:none;font-size:15vw;white-space:normal;padding:0 24px}
  .wall .l1{display:block}.wall .l1 .to{display:block;font-size:.6em;margin:.1em 0}
  #finale .corner{display:none}
  .wall-meta-m{display:block;margin-top:28px;padding:0 24px;color:rgba(255,255,255,.6)}
  #cta .statement-s,#cta .support,#cta .btns{grid-column:1/-1}
  #cta .btns{flex-direction:column;align-items:stretch;gap:16px}
  #cta .btn{width:100%}
}

/* ---------- footer ---------- */
body > footer{background:var(--ink-light);color:#fff;padding:var(--sec-y) 0 40px}
.f-grid{display:grid;grid-template-columns:5fr 7fr;gap:48px}
.f-brand img{width:180px;height:auto}
.f-brand p{margin-top:20px;color:var(--gray-light);font-size:1.125rem;max-width:36ch}
.f-brand .tp-link{display:inline-flex;align-items:center;gap:8px;margin-top:20px;font-size:.875rem;color:#fff;letter-spacing:.04em}
.f-brand .tp-link:hover{color:var(--primary-light)}
.f-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}
.f-cols h4{font-size:.75rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:#fff;margin-bottom:18px}
.f-cols li{margin-bottom:10px}
.f-cols a{font-size:1.125rem;color:rgba(255,255,255,.7);transition:color .2s}
.f-cols a:hover{color:#fff}
.f-bottom{margin-top:64px;padding-top:24px;border-top:1px solid rgba(255,255,255,.08);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;color:var(--gray-light)}
.f-bottom nav{display:flex;gap:24px}
.f-bottom a:hover{color:#fff}
@media (max-width:1023px){.f-grid{grid-template-columns:1fr;gap:40px}}
@media (max-width:767px){body > footer{padding:56px 0 32px}.f-cols{grid-template-columns:1fr 1fr}.f-cols>div:first-child{grid-column:1/-1}.f-bottom{flex-direction:column}}

@media (max-width:767px){.glow{display:none}section{overflow-x:clip}}

/* utility styling is for short corner labels; sentences and links read in sentence case */
.more-results p.utility,p.wall-meta-m,p.pricing-note,.mobile-menu .mm-foot a.utility,.f-bottom,#cta .txt-link{
  text-transform:none;letter-spacing:normal;font-size:.875rem;line-height:1.5}
.more-results p.utility{max-width:70ch}

/* ---------- motion preferences ---------- */
@media (prefers-reduced-motion:reduce){
  body{transition:none}
  .scroll-cue .rule,.bars i,.search .caret,.flywheel .march{animation:none!important}
  .row .name,.post .thumb img,.btn,.row-body .inner{transition:none}
}