VCPM Campaigns: What You Need To Know
Understanding VCPM Campaigns Before we get started, let's make sure we understand what VCPM is and how to use this type of ad. In...
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Neil Robson
- Feb 15
- 3 min
Why You Need To Conduct PPC Audits on an Ongoing Basis
Auditing your Amazon PPC account is one of the most powerful business activities you need to do regularly. Why? It unlocks insights...
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Ritu J
- Aug 22, 2022
- 3 min
Sponsored Brands Video Ads: What they are and how you can use them
If an image is worth a thousand words, a video is worth a million! Are you running video ads?
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Ritu J
- Jun 29, 2022
- 5 min
Optimizing Placement Performance
What are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids,...
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Ritu J
- Nov 9, 2021
- 6 min
Interpreting Amazon's Advertising Reports
Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.
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Ritu J
- Jul 28, 2021
- 4 min
Should I target my own products on Amazon?
Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?
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Ritu J
- Jun 27, 2021
- 2 min
How often should you change your bids?
When it comes to Amazon PPC bid optimization there are three important questions to ask: 1) What are the triggers for bid change? 2) By...
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Ritu J
- Jun 13, 2021
- 5 min
A Guide to Sponsored Display Advertising in 2021
Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of...
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Ritu J
- May 6, 2021
- 3 min
New Features to 10X your Productivity!
At PPC Ninja we take the approach of incremental development based on customer feedback. A lot of you have been generously sharing...
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- Feb 7, 2021
- 3 min
Amazon PPC Management: 5 Time Savers with PPC Ninja
How does PPC Ninja's Amazon PPC Automation software work? Get the 10,000 foot view of your data, perform bulk operations and more.
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Ritu J
- Nov 17, 2020
- 4 min
Amazon's Bidding Strategies and Placement Modifiers
Don't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20...
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Ritu J
- Oct 5, 2020
- 5 min
Anatomy of the New Automatic Campaign
Amazon has a new type of Automatic campaign that provides more data, granular controls and the chance of better optimization.
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Ritu J
- Sep 26, 2020
- 4 min
Q4 in a Pandemic
eCommerce has achieved explosive growth this year. Just try to visualize what the online shopping scene for Q4, 2020 is going to look like.
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Ritu J
- Aug 24, 2020
- 7 min
How Sellers Should Tackle Amazon's Latest Inbound Shipping Restrictions
Guest Post by AMZ Advisers Back in March, the COVID-19 pandemic started to spread and businesses, including those online, had to take...
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Ritu J
- Aug 17, 2020
- 1 min
Branded Keywords: How to Defend Your Brand on Amazon
The question is, should you throw money at your branded keywords to win prominent ad spots on Amazon?
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Ritu J
- Jun 24, 2020
- 3 min
Are you avoiding Sponsored Brands Ads?
These ads will give you so many calls to action, and it can be aggressive, but necessary. You need to be visible and grab every chance!
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Ritu J
- Jun 21, 2020
- 4 min
Should you be advertising your branded keywords?
It’s a no-brainer then to bid on as many relevant keywords as possible. But let’s try to define what branded keywords are.
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Ritu J
- Jun 21, 2020
- 4 min
Amazon Bulk Operations: Ditch the CSV
At PPC Ninja we have a bias for efficiency. Our goal is to help you ditch clunky .csv based operations, and we are getting closer to this...
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Ritu J
- Jun 8, 2020
- 4 min
The Importance of Optimizing Your PPC
Optimizing your PPC is very important, especially for new Amazon sellers out there. Check out these key pointers here on our blog now!
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Ritu J
- Jun 1, 2020
- 4 min
How to Leverage Amazon Brand Analytics Data to Advertise Smarter
Let’s not take Brand Analytics for granted. The data contained in this valuable collection no guarantee that it will always be available.
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