Neil RobsonFeb 153 minWhy You Need To Conduct PPC Audits on an Ongoing BasisAuditing your Amazon PPC account is one of the most powerful business activities you need to do regularly. Why? It unlocks insights...
Ritu JJun 29, 20225 minOptimizing Placement PerformanceWhat are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids,...
Ritu JJun 27, 20212 minHow often should you change your bids?When it comes to Amazon PPC bid optimization there are three important questions to ask: 1) What are the triggers for bid change? 2) By...
Ritu JNov 17, 20204 minAmazon's Bidding Strategies and Placement ModifiersDon't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20...