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Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?

When it comes to Amazon PPC bid optimization there are three important questions to ask: 1) What are the triggers for bid change? 2) By...

At PPC Ninja we take the approach of incremental development based on customer feedback. A lot of you have been generously sharing...

How does PPC Ninja's Amazon PPC Automation software work? Get the 10,000 foot view of your data, perform bulk operations and more.

When looking to diversify your markets on Amazon, you may consider looking into Amazon Japan. It is the third-largest market for Amazon...

Don't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20...

Amazon has a new type of Automatic campaign that provides more data, granular controls and the chance of better optimization.

eCommerce has achieved explosive growth this year. Just try to visualize what the online shopping scene for Q4, 2020 is going to look like.

Guest Post by AMZ Advisers Back in March, the COVID-19 pandemic started to spread and businesses, including those online, had to take...

The question is, should you throw money at your branded keywords to win prominent ad spots on Amazon?

Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.