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Jul 19
5 min

Interpreting Amazon's Advertising Reports

Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.

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Ritu J

Mar 19
5 min

Heading Toward an Inevitable Stock-out?

Heading Toward an Inevitable Stock-out? What should you do? Should you stop ads, increase prices or do something else.

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Ritu J.

Mar 15
4 min

10 Ideas for Amazon Product Targeting Ads

This post is dedicated to those who are willing to take the next step with Product Targeting ads. You know who you are!

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Ritu J.

Mar 1
6 min

5 Highly Contested Amazon PPC Strategies [Updated]

There are as many Amazon PPC strategies floating around, as there are gurus, consultants and PPC tools. We explore what some of these are.

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Ritu J

Feb 16
3 min

The Funnel-in-Funnel Strategy for Product Targeting on Amazon

How do you keep shoppers engaged with your brand on Amazon through upsells and downsells? The funnel-in-funnel strategy with Product Targeti

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Ritu J

Feb 3
3 min

Storefront or Product List page? Which landing page works better for Amazon Sponsored Brand Ads?

Storefront or Product List page? Which landing page works better for Amazon Sponsored Brand Ads? Do you waffle about the choice? Read on...

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Ritu J.

Jan 29
3 min

How Amazon's Sponsored Brands Advertising is helping Brand Registered Sellers Play Big

Most Amazon Brand Registered sellers don't take full advantage of Sponsored Brand Ads, a great perk that was one only available to Vendors.

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Ritu J.

Jan 3
2 min

Amazon Placement Reports

Amazon's Placement Reporting has come a long way.

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Ritu J.

Dec 10, 2019
3 min

Should I target my own products on Amazon?

Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?

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Ritu J.

Nov 14, 2019
2 min

Black Friday, Cyber Monday Data Tracking with Portfolios

Black Friday and Cyber Monday are around the corner. Are you prepared with your PPC data analysis strategy?

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Ritu J.

Nov 4, 2019
3 min

Zero Impression Keywords on Amazon

Did you ever wonder why SO many of your keywords never get ANY impressions? Let's dive into how Amazon's algorithms work.

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Ritu J.

Oct 31, 2019
1 min

ASINs in Search Term Reports

Search Term reports combine Customer Searches with ASINs. We've just made it easier for you to filter out ASIN based searches from the rest.

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Ritu J.

Oct 21, 2019
2 min

Conversion Rate - The Missing Metric

Everybody recognizes that Orders divided by Clicks, in other words, Conversion Rate is a metric that must not be ignored. But Amazon does.

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Ritu J.

Oct 19, 2019
1 min

Amazon PPC: How much do competitors bid on your shared keywords?

How much do competitors bid on your shared keywords? This is a revolutionary new way of finding out.

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Ritu J.

Sep 1, 2019
3 min

5 Amazon PPC Bulk Operations to Save you Time

How do you perform bulk operations within Amazon's Campaign Manager WITHOUT using spreadsheet bulk uploads?

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Ritu J.

Aug 2, 2019
2 min

What is a good Max daily budget for Amazon Sponsored Products campaigns?

What is a good campaign budget? How should you manage bids? How to set a reasonable target ACoS? We explore these questions and more...

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Ritu Java

Jul 17, 2019
3 min

What's the difference between the Search Term Report and the Targeting Report?

While most sellers who run PPC campaigns actively download and examine their Search Term reports, many probably don't know the existence of

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Ritu Java

Jul 7, 2019
3 min

Amazon PPC Management: 5 Time Savers with PPC Ninja

How does PPC Ninja's Amazon PPC Automation software work? Get the 10,000 foot view of your data, perform bulk operations and more.

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Ritu J.

Jul 1, 2019
2 min

Prime Day Data Tracking with Portfolios

Create a separate portfolio and label it Prime Day to easily track a set of products before, during and after Prime Day. Save time!

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