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Jul 19
5 min

Interpreting Amazon's Advertising Reports

Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.

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What's the difference between the Search Term Report and the Targeting Report?

Ritu Java

Jul 17, 2019
3 min

What's the difference between the Search Term Report and the Targeting Report?

While most sellers who run PPC campaigns actively download and examine their Search Term reports, many probably don't know the existence of

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