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Data Sufficiency in Bid Optimization

I just adjusted my bids 3 days ago. Is it ok if I adjust again today? Would that be too soon? PPC is a numbers game, and you’ll need to...

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Interpreting Amazon's Advertising Reports

Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.

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Should I target my own products on Amazon?

Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?

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Sponsored Brand Video Ads - Step by Step Guide

Sponsored Brand Video ads have INSANELY high click through rates, almost 6 times higher than Sponsored Product ads. Moreover, they take...

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How to Calculate Conversion Rate on Amazon

If you are advertising on Amazon you've undoubtedly encountered the term "Conversion Rate". It's one of the key metrics you'd want to pay...

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