Keyword Rank Tracking with PPC Ninja
Limitations of Keyword Rank Tracking Tools The problem with Keyword Rank Tracking tools available in the market today is their...
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Ritu J
Feb 184 min read
Why you should switch to Broad Match Modifiers
It's common knowledge that match types like "Broad," "Phrase," and "Exact" play pivotal roles in search advertising. However, the Broad Matc
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Ritu J
Jan 213 min read
TikTok for Amazon Sellers
In the ever-evolving landscape of online retail, Amazon sellers are constantly seeking innovative ways to boost their sales and brand visibi
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Ritu J
Jan 63 min read
Maximizing Your Amazon Brand's Potential with the Search Query Performance Report
This is the transcript of an interview of PPC Ninja CEO, Ritu Java and Augustus Kligys & Lisett Lees of Orange Klik. To watch the full...
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Neil Robson
Sep 29, 20234 min read
DayParting Decoded - The Good, Bad & PPC Ninja
Day parting has been a hotly debated topic in the advertising industry for some time now. It’s one of the top questions we get asked...
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Neil Robson
Jun 23, 20235 min read
Conquering The Keyword Research Battlefield
Data Abundance In 2023 Amazon PPC managers are facing a new challenge - data abundance. With tools like Brand Analytics, Helium 10,...
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Neil Robson
May 17, 20235 min read
VCPM Campaigns: What You Need To Know
Understanding VCPM Campaigns Before we get started, let's make sure we understand what VCPM is and how to use this type of ad. In...
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Braden Anderson
Apr 17, 20236 min read
How to Read the PPC Ninja Anomaly Detection View
Learn how to troubleshoot anomalies in your PPC campaigns by analyzing the data in the anomaly chart and identifying changes in bids or...
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Gladys Custodio
Apr 4, 20234 min read
Amazon Category Targeting: A Powerful PPC Hack with Broad Scope and a Low Advertising Cost
Amazon Sponsored Advertising gives sellers and vendors a competitive advantage to make their products discoverable on search results....
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Neil Robson
Feb 15, 20233 min read
Why You Need To Conduct PPC Audits on an Ongoing Basis
Auditing your Amazon PPC account is one of the most powerful business activities you need to do regularly. Why? It unlocks insights...
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Ritu J
Aug 24, 20222 min read
What is the Full Funnel Advertising Strategy on Amazon
A sales funnel is a term that illustrates the journey a potential customer goes through before they make a purchase.
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Ritu J
Aug 22, 20223 min read
Sponsored Brands Video Ads: What they are and how you can use them
If an image is worth a thousand words, a video is worth a million! Are you running video ads?
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Ritu J
Jun 29, 20225 min read
Optimizing Placement Performance
What are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids,...
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Ritu J
Jun 3, 20222 min read
What to Expect on Prime Day
Amazon created Prime Day as an annual shopping event for its growing user base of Prime shoppers. The event started in 2015 and by 2019...
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Ritu J
Jan 28, 20222 min read
Data Sufficiency in Bid Optimization
I just adjusted my bids 3 days ago. Is it ok if I adjust again today? Would that be too soon? PPC is a numbers game, and you’ll need to...
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Ritu J
Nov 9, 20216 min read
Interpreting Amazon's Advertising Reports
Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.
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Ritu J
Jul 28, 20214 min read
Should I target my own products on Amazon?
Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?
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Ritu J
Jul 16, 20213 min read
Sponsored Brand Video Ads - Step by Step Guide
Sponsored Brand Video ads have INSANELY high click through rates, almost 6 times higher than Sponsored Product ads. Moreover, they take...
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Ritu J
Jun 27, 20212 min read
How often should you change your bids?
When it comes to Amazon PPC bid optimization there are three important questions to ask: 1) What are the triggers for bid change? 2) By...
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Ritu J
Jun 13, 20215 min read
A Guide to Sponsored Display Advertising in 2021
Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of...
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Ritu J
Jun 6, 20213 min read
How to Calculate Conversion Rate on Amazon
If you are advertising on Amazon you've undoubtedly encountered the term "Conversion Rate". It's one of the key metrics you'd want to pay...
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Ritu J
May 6, 20213 min read
New Features to 10X your Productivity!
At PPC Ninja we take the approach of incremental development based on customer feedback. A lot of you have been generously sharing...
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Ritu J
May 4, 20213 min read
How Smart Sellers Advertise their Way to Success
There are no shortcuts to success on Amazon. You've got to be on top of your game if you want to stay in the game. We recently teamed up...
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Feb 7, 20213 min read
Amazon PPC Management: 5 Time Savers with PPC Ninja
How does PPC Ninja's Amazon PPC Automation software work? Get the 10,000 foot view of your data, perform bulk operations and more.
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