Ritu JJun 32 minWhat to Expect on Prime DayAmazon created Prime Day as an annual shopping event for its growing user base of Prime shoppers. The event started in 2015 and by 2019...
Ritu JMay 35 minOptimizing Placement PerformanceWhat are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids,...
Ritu JJan 282 minData Sufficiency in Bid OptimizationI just adjusted my bids 3 days ago. Is it ok if I adjust again today? Would that be too soon? PPC is a numbers game, and you’ll need to...
Ritu JNov 9, 20216 minInterpreting Amazon's Advertising ReportsAmazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.
Ritu JJul 28, 20214 minShould I target my own products on Amazon?Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?
Ritu JJul 16, 20213 minSponsored Brand Video Ads - Step by Step GuideSponsored Brand Video ads have INSANELY high click through rates, almost 6 times higher than Sponsored Product ads. Moreover, they take...
Ritu JJun 27, 20212 minHow often should you change your bids?When it comes to Amazon PPC bid optimization there are three important questions to ask: 1) What are the triggers for bid change? 2) By...
Ritu JJun 13, 20215 minA Guide to Sponsored Display Advertising in 2021Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of...
Ritu JJun 6, 20213 minHow to Calculate Conversion Rate on AmazonIf you are advertising on Amazon you've undoubtedly encountered the term "Conversion Rate". It's one of the key metrics you'd want to pay...