DayParting Decoded - The Good, Bad & PPC Ninja
Dayparting has been a hotly debated topic in the advertising industry for some time now. It’s one of the top questions we get asked about...
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Neil Robson
- Jun 23
- 5 min
Conquering The Keyword Research Battlefield
Data Abundance In 2023 Amazon PPC managers are facing a new challenge - data abundance. With tools like Brand Analytics, Helium 10,...
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Neil Robson
- May 17
- 5 min
VCPM Campaigns: What You Need To Know
Understanding VCPM Campaigns Before we get started, let's make sure we understand what VCPM is and how to use this type of ad. In...
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Braden Anderson
- Apr 17
- 6 min
How to Read the PPC Ninja Anomaly Detection View
Learn how to troubleshoot anomalies in your PPC campaigns by analyzing the data in the anomaly chart and identifying changes in bids or...
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Gladys Custodio
- Apr 4
- 4 min
Amazon Category Targeting: A Powerful PPC Hack with Broad Scope and a Low Advertising Cost
Amazon Sponsored Advertising gives sellers and vendors a competitive advantage to make their products discoverable on search results....
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Neil Robson
- Feb 15
- 3 min
Why You Need To Conduct PPC Audits on an Ongoing Basis
Auditing your Amazon PPC account is one of the most powerful business activities you need to do regularly. Why? It unlocks insights...
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Ritu J
- Aug 24, 2022
- 2 min
What is the Full Funnel Advertising Strategy on Amazon
A sales funnel is a term that illustrates the journey a potential customer goes through before they make a purchase.
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Ritu J
- Aug 22, 2022
- 3 min
Sponsored Brands Video Ads: What they are and how you can use them
If an image is worth a thousand words, a video is worth a million! Are you running video ads?
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Ritu J
- Jun 29, 2022
- 5 min
Optimizing Placement Performance
What are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids,...
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Ritu J
- Jun 3, 2022
- 2 min
What to Expect on Prime Day
Amazon created Prime Day as an annual shopping event for its growing user base of Prime shoppers. The event started in 2015 and by 2019...
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Ritu J
- Jan 28, 2022
- 2 min
Data Sufficiency in Bid Optimization
I just adjusted my bids 3 days ago. Is it ok if I adjust again today? Would that be too soon? PPC is a numbers game, and you’ll need to...
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Ritu J
- Nov 9, 2021
- 6 min
Interpreting Amazon's Advertising Reports
Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.
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Ritu J
- Jul 28, 2021
- 4 min
Should I target my own products on Amazon?
Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?
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Ritu J
- Jul 16, 2021
- 3 min
Sponsored Brand Video Ads - Step by Step Guide
Sponsored Brand Video ads have INSANELY high click through rates, almost 6 times higher than Sponsored Product ads. Moreover, they take...
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Ritu J
- Jun 27, 2021
- 2 min
How often should you change your bids?
When it comes to Amazon PPC bid optimization there are three important questions to ask: 1) What are the triggers for bid change? 2) By...
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Ritu J
- Jun 13, 2021
- 5 min
A Guide to Sponsored Display Advertising in 2021
Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of...
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Ritu J
- Jun 6, 2021
- 3 min
How to Calculate Conversion Rate on Amazon
If you are advertising on Amazon you've undoubtedly encountered the term "Conversion Rate". It's one of the key metrics you'd want to pay...
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Ritu J
- May 6, 2021
- 3 min
New Features to 10X your Productivity!
At PPC Ninja we take the approach of incremental development based on customer feedback. A lot of you have been generously sharing...
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Ritu J
- May 4, 2021
- 3 min
How Smart Sellers Advertise their Way to Success
There are no shortcuts to success on Amazon. You've got to be on top of your game if you want to stay in the game. We recently teamed up...
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- Feb 7, 2021
- 3 min
Amazon PPC Management: 5 Time Savers with PPC Ninja
How does PPC Ninja's Amazon PPC Automation software work? Get the 10,000 foot view of your data, perform bulk operations and more.
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Ritu J
- Jan 17, 2021
- 3 min
Deep Dive into Amazon's Category Benchmark Report
Amazon recently rolled out a new type of report for Sponsored Brands ads called the Category Benchmark Report. We were both intrigued and...
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Ritu J
- Dec 13, 2020
- 4 min
How to do Keyword Research for Amazon Japan
When looking to diversify your markets on Amazon, you may consider looking into Amazon Japan. It is the third-largest market for Amazon...
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Ritu J
- Nov 17, 2020
- 4 min
Amazon's Bidding Strategies and Placement Modifiers
Don't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20...
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Ritu J
- Oct 5, 2020
- 5 min
Anatomy of the New Automatic Campaign
Amazon has a new type of Automatic campaign that provides more data, granular controls and the chance of better optimization.
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