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Nov 18
4 min

Amazon's Bidding Strategies and Placement Modifiers

Don't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20...

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Ritu J

Oct 6
5 min

Anatomy of the New Automatic Campaign

Amazon has a new type of Automatic campaign that provides more data, granular controls and the chance of better optimization.

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Ritu J

Sep 27
4 min

Q4 in a Pandemic

eCommerce has achieved explosive growth this year. Just try to visualize what the online shopping scene for Q4, 2020 is going to look like.

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How Sellers Should Tackle Amazon's Latest Inbound Shipping Restrictions

Ritu J

Aug 25
7 min

How Sellers Should Tackle Amazon's Latest Inbound Shipping Restrictions

Guest Post by AMZ Advisers Back in March, the COVID-19 pandemic started to spread and businesses, including those online, had to take act...

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Ritu J

Aug 18
1 min

Branded Keywords: How to Defend Your Brand on Amazon

The question is, should you throw money at your branded keywords to win prominent ad spots on Amazon?

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Interpreting Amazon's Advertising Reports

Ritu J

Jul 19
6 min

Interpreting Amazon's Advertising Reports

Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.

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Ritu J

Jun 24
3 min

Are you avoiding Sponsored Brands Ads?

These ads will give you so many calls to action, and it can be aggressive, but necessary. You need to be visible and grab every chance!

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Should you be advertising your branded keywords?

Ritu J

Jun 22
4 min

Should you be advertising your branded keywords?

It’s a no-brainer then to bid on as many relevant keywords as possible. But let’s try to define what branded keywords are.

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Ritu J

Jun 22
4 min

Amazon Bulk Operations: Ditch the CSV

At PPC Ninja we have a bias for efficiency. Our goal is to help you ditch clunky .csv based operations, and we are getting closer to this...

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