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Jan 18
3 min

Deep Dive into Amazon's Category Benchmark Report

Amazon recently rolled out a new type of report for Sponsored Brands ads called the Category Benchmark Report. We were both intrigued and...

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How to do Keyword Research for Amazon Japan

Ritu J

Dec 14, 2020
4 min

How to do Keyword Research for Amazon Japan

When looking to diversify your markets on Amazon, you may consider looking into Amazon Japan. It is the third-largest market for Amazon a...

660

Amazon's Bidding Strategies and Placement Modifiers

Ritu J

Nov 18, 2020
4 min

Amazon's Bidding Strategies and Placement Modifiers

Don't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20...

1670

Ritu J

Oct 6, 2020
5 min

Anatomy of the New Automatic Campaign

Amazon has a new type of Automatic campaign that provides more data, granular controls and the chance of better optimization.

5960

Ritu J

Sep 27, 2020
4 min

Q4 in a Pandemic

eCommerce has achieved explosive growth this year. Just try to visualize what the online shopping scene for Q4, 2020 is going to look like.

840

How Sellers Should Tackle Amazon's Latest Inbound Shipping Restrictions

Ritu J

Aug 25, 2020
7 min

How Sellers Should Tackle Amazon's Latest Inbound Shipping Restrictions

Guest Post by AMZ Advisers Back in March, the COVID-19 pandemic started to spread and businesses, including those online, had to take act...

1600

Ritu J

Aug 18, 2020
1 min

Branded Keywords: How to Defend Your Brand on Amazon

The question is, should you throw money at your branded keywords to win prominent ad spots on Amazon?

1320

Interpreting Amazon's Advertising Reports

Ritu J

Jul 19, 2020
6 min

Interpreting Amazon's Advertising Reports

Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.

8370

Ritu J

Jun 24, 2020
3 min

Are you avoiding Sponsored Brands Ads?

These ads will give you so many calls to action, and it can be aggressive, but necessary. You need to be visible and grab every chance!

780

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