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Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.

Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?

Sponsored Brand Video ads have INSANELY high click through rates, almost 6 times higher than Sponsored Product ads. Moreover, they take...

When it comes to Amazon PPC bid optimization there are three important questions to ask: 1) What are the triggers for bid change? 2) By...

Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of...

If you are advertising on Amazon you've undoubtedly encountered the term "Conversion Rate". It's one of the key metrics you'd want to pay...

At PPC Ninja we take the approach of incremental development based on customer feedback. A lot of you have been generously sharing...

There are no shortcuts to success on Amazon. You've got to be on top of your game if you want to stay in the game. We recently teamed up...

How does PPC Ninja's Amazon PPC Automation software work? Get the 10,000 foot view of your data, perform bulk operations and more.