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Creative Services · Listing optimization
Keywords still matter. So do the questions behind them. We connect relevant search language with clear titles, useful bullets and accurate attributes, so the listing reads like one consistent product story.
Before
Premium Stainless Steel Insulated Water Bottle 32oz Double Wall Vacuum Flask Sports Gym Travel Mug BPA Free Leakproof Wide Mouth
After
32oz Insulated Water Bottle, Keeps Drinks Cold 24 Hours, Leakproof Wide Mouth
Illustrative example, not a client listing.
The shopper comes first
State the relevant size, compatibility and limitations plainly. Replace a chain of repeated adjectives with information someone can use to make a decision.
Review available search-term and performance data before rewriting. Keep relevant language that earns traffic and identify missing intent.
Use the title for recognition, bullets for decision-making and attributes for specific facts. Check the applicable category requirements before publishing.
Align copy with imagery and A+. Record what changed, monitor conversion and traffic, and account for price, stock and campaign changes when interpreting results.
Built for questions, too
We write clear answers for shoppers using search or an assistant such as Alexa for Shopping. Accurate product facts come first; no wording can guarantee a ranking or recommendation.
06 · Listing optimization
The searchable terms that matter, in a sentence a person can read, inside your category character limit.
Five reasons not to buy, answered in order, rather than five restatements of the title.
The spellings, synonyms and long tail that belong out of sight instead of cluttering the page.
Every claim checked against what the images and A+ content already promise, so the page stops contradicting itself.
Questions
Rewriting a listing that ranks is a real risk and we treat it as one. We work from your search term data, keep what is earning, and stage changes so you can see what moved.
We align copy with the questions shoppers ask and the facts you can support. Assistant responses can vary; the rewrite does not guarantee inclusion.
Yes, though the pairing is where most of the gain is. A bullet that promises something the images never show is a gap a shopper notices.
Rebuilt for the market by someone who sells into it, not translated. On-image copy included.
Free listing audit
We’ll review your images, A+ content and listing copy and show you where shoppers are being left to guess.
Review My Listing