562%
Revenue growth · Pet Products, US
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Performance, with context
Explore the business challenge, the work behind it and the reported results across advertising and creative.








Full-funnel DSP and Sponsored Ads, April 2025 to March 2026
Growth had stalled at 6,000 Subscribe & Save subscribers because acquisition ran entirely on lower funnel sponsored ads, so no new demand was entering the funnel. We layered Amazon DSP on top: prospecting to reach pet parents who had never met the brand, remarketing to close browsers, and cross-marketing complementary chews to existing subscribers. Sponsored Products and Sponsored Brands captured search demand underneath. Within a month of the DSP launch, weekly subscriber additions tripled.
Product image optimization, before vs after (applied March 2026)
We rebuilt the product's main and secondary images from the ground up: a sharper hero shot, benefit-led infographics, real lifestyle context, and a clear comparison against alternatives. Nothing else about the listing or the campaign structure changed. Conversion rate (unit session percentage) climbed from roughly 25% to an all-time high of 36.06%, so the exact same traffic began converting far more often. That single lever cascaded through advertising efficiency: ACoS fell from ~36% to ~29% and TACoS dropped from ~15% to ~5%, because every ad-driven and organic session was suddenly worth much more. Better images did not just lift conversions, they made the entire ad account more profitable.
Peak Halloween season, October 2024 vs 2023
Structured, disciplined demand capture during peak season. We scaled impression share through budget expansion across high-performing Sponsored Products structures while lowering CPC through bid control and placement management. Total sales grew +63% to £2.2M with £945K in incremental ad revenue generated in a single month.
Year-over-year, 2024 vs 2025
Concentrated scale through Sponsored Products, which drove ~96% of ad-attributed revenue. Budget allocation prioritized high-converting keyword and product targeting while maintaining disciplined control over Top-of-Search placements where CPC pressure was highest. Growth was performance-led, not volume-led.
Off-season (NovâDec), 2024 vs 2025
Deliberate spend expansion across proven campaign structures during off-season months. We increased budget allocation to revenue-driving Sponsored Products campaigns while maintaining strong keyword targeting discipline and leveraging improved CVR to support incremental volume. CPC remained nearly flat (+2.28%) despite significant scale.
More reported results
Revenue growth · Pet Products, US
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