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Performance, with context

Every result starts
with a decision

Explore the business challenge, the work behind it and the reported results across advertising and creative.

  • Plugable
  • Wermo
  • Optimal Carnivore
  • We Love Doodles
  • Innova
  • Sereonic
  • Danville Brands
  • Rexipets
Pet Care Brand - US

DSP Powered Subscribe & Save: 5.69x ROAS and +58% Subscriber Growth

Full-funnel DSP and Sponsored Ads, April 2025 to March 2026

5.69x
DSP ROAS
Target was 3.0x
+58%
Subscribe & Save Growth
6,079 to 9,618 subscribers
3x
Weekly Subscriber Adds
70 to 221 per week
45%
New-to-Brand Revenue
8,800+ first-time purchases

Strategy

Growth had stalled at 6,000 Subscribe & Save subscribers because acquisition ran entirely on lower funnel sponsored ads, so no new demand was entering the funnel. We layered Amazon DSP on top: prospecting to reach pet parents who had never met the brand, remarketing to close browsers, and cross-marketing complementary chews to existing subscribers. Sponsored Products and Sponsored Brands captured search demand underneath. Within a month of the DSP launch, weekly subscriber additions tripled.

Home & Cleaning Brand - US

Listing Image Revamp: +11pt Conversion Rate Lift That Cut TACoS to 5%

Product image optimization, before vs after (applied March 2026)

+11pp
Conversion Rate Lift
~25% to 36.06% (all-time high)
-65%
TACoS Reduction
15.1% to 5.2%
-20%
ACoS Reduction
35.9% to 28.9%
+113%
Total Sales Growth
$41.6K to $88.6K per month

Strategy

We rebuilt the product's main and secondary images from the ground up: a sharper hero shot, benefit-led infographics, real lifestyle context, and a clear comparison against alternatives. Nothing else about the listing or the campaign structure changed. Conversion rate (unit session percentage) climbed from roughly 25% to an all-time high of 36.06%, so the exact same traffic began converting far more often. That single lever cascaded through advertising efficiency: ACoS fell from ~36% to ~29% and TACoS dropped from ~15% to ~5%, because every ad-driven and organic session was suddenly worth much more. Better images did not just lift conversions, they made the entire ad account more profitable.

Apparel Brand - UK

Aggressive Seasonal Scaling: +459% Ad Sales While Reducing CPC by 68%

Peak Halloween season, October 2024 vs 2023

+459%
Ad Sales Growth
£206K to £1.15M
-68%
CPC Reduction
£0.59 to £0.19
+447%
Orders Growth
13,737 to 75,085
<15%
ACoS Maintained
13.0% to 14.9%

Strategy

Structured, disciplined demand capture during peak season. We scaled impression share through budget expansion across high-performing Sponsored Products structures while lowering CPC through bid control and placement management. Total sales grew +63% to £2.2M with £945K in incremental ad revenue generated in a single month.

Safety Equipment Brand - Germany

Scaling Revenue +38% While Maintaining Mid-Teen TACoS in a Competitive EU Market

Year-over-year, 2024 vs 2025

+38.5%
Revenue Growth
€1.34M to €1.86M
+43.8%
Ad Sales Growth
€742K to €1.07M
+40.9%
Units Ordered
46,364 to 65,316
~19%
TACoS Maintained
16.35% to 19.10%

Strategy

Concentrated scale through Sponsored Products, which drove ~96% of ad-attributed revenue. Budget allocation prioritized high-converting keyword and product targeting while maintaining disciplined control over Top-of-Search placements where CPC pressure was highest. Growth was performance-led, not volume-led.

Stationery & Office Supplies Brand - UK

Off-Season Scaling: +39% Ad Sales Growth While Driving £47K Incremental Revenue

Off-season (Nov–Dec), 2024 vs 2025

+39.3%
Ad Sales Growth
£121K to £168K
+165.8%
Orders Growth
1,941 to 5,159
+5.96pp
CVR Improvement
11.05% to 17.00%
+53.4%
Total Sales Growth
£230K to £353K

Strategy

Deliberate spend expansion across proven campaign structures during off-season months. We increased budget allocation to revenue-driving Sponsored Products campaigns while maintaining strong keyword targeting discipline and leveraging improved CVR to support incremental volume. CPC remained nearly flat (+2.28%) despite significant scale.

More reported results

Across categories
and markets

562%

Revenue growth · Pet Products, US

193%

Year-over-year ad sales growth · Toy Brand, UK

127%

Ad sales growth · Costume Brand, US

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