+459%
+459% ad sales
Apparel · UK
Result details
October 2024 versus October 2023. CPC reduced from £0.59 to £0.19; ACoS held between 13.0% and 14.9%.
Retail media advertising agency. Creative firepower.
Win today’s shoppers.Reach tomorrow’s buyers
Grow with Amazon advertising, DSP and retail media expertise. Turn that reach into customer action with listing images, A+ content and video.
Looking for creative? Explore the work
- $150M+Managed ad spend
- 16+Amazon marketplaces
The creative behind the click SHOWREEL / 01
Trusted by leading brands
The measure that matters
Obsessive focus onprofitable growth
Every campaign, every optimization, every creative decision starts with your business goals.
in managed ad spend
16+ Amazon marketplaces across NA, EU, APAC and LATAM.
Selected client outcomes
Performance.
With proof
25% → 36%
Listing creative that supports conversion
Home and cleaning brand · US. Conversion rate rose approximately 11 percentage points.
Result details
Reported alongside a listing-image revamp: TACoS moved from 15.1% to 5.2%, with total sales up 113%. This is an individual project outcome.
5.69x
5.69× DSP ROAS
Pet care · US
Result details
Full-funnel DSP and Sponsored Ads. Reported DSP ROAS was 5.69× against a 3.0× target; Subscribe & Save subscribers grew from 6,079 to 9,618.
More case studies
+38.5%
+38.5% revenue
Safety equipment · Germany
Result details
Reported year-over-year result for the supplied 2024/2025 comparison. Ad sales grew 43.8%; TACoS held around 19%.
+39.3%
+39.3% ad sales
Stationery · UK
Result details
Reported November–December year-over-year comparison for 2024/2025. Orders grew 165.8%, conversion moved from 11.05% to 17.00%, and CPC changed by +2.28%.
Selected outcomes from individual client engagements. Results vary by account, market and period.
AdvertisingServices
The right channels. A clear growth strategy.
Amazon advertising leads the way.
We manage paid campaigns across Amazon, Walmart and other retail channels, with a focus on profitable growth.
01
Amazon AdvertisingPPC strategy and campaign management built around profitable growth.
- Campaign strategy and creation
- Anomaly detection
- Keyword management
- PPC performance reporting
02
Amazon DSPReach new audiences and reconnect with shoppers on and off Amazon.
- Full funnel marketing
- Precise audience targeting
- On and off Amazon reach
- Retargeting campaigns
03
Walmart AdsFocused campaign management for Walmart growth.
- Sponsored Products
- Search campaigns
- Performance analytics
- Cross-marketplace strategy
04
TikTok Shop AdsPaid campaigns and creator-style video designed to turn attention into sales.
- TikTok Shop ads management
- UGC and creator-style video
- Hook-driven creative production
- Full-funnel campaign strategy
05
Google Ads to AmazonConnect Google campaigns to Amazon and measure external traffic.
- Traffic to listings and Store pages
- Keyword rank and organic lift
- Brand Referral Bonus eligible
- Search, Shopping, and YouTube
06
Criteo Retail MediaReach shoppers across Office Depot, Home Depot, Target and more.
- Sponsored ads across many retailers
- Office Depot, Home Depot, Target and more
- Off-Amazon retail media reach
- Unified targeting and reporting
Advertising expertise. Creative impact.
CreativeServices
We don’t just optimize. We overhaul.
Advertising earns the click. Creative wins attention.
Listing images, A+ content, storefronts and video that make your product easier to understand—and harder to scroll past.
01
Listing OptimizationCopy, imagery and A+ content that help shoppers choose.
- Keyword research and listing copy
- Product image strategy
- A+ content and buying questions
- Conversational shopping readiness
02
Video ProductionProduct stories and video ads from concept through final edit.
- Sponsored Brand Video
- Amazon OTT and Streaming TV
- Creative production
- Performance optimization
03
Amazon Japan LocalizationNative copy and culturally adapted creative for Amazon Japan.
- Native Japanese copywriting
- 4-script keyword research
- Cultural adaptation
- Full PPC management
Video that earns the scroll
Bring a script. Or start with us.
We turn shopper questions into video concepts, then tailor the style, length and format for Amazon or social media.
The growth story
One strategy.
Two engines for growth.
Capture the demand that exists today while building the discovery that creates tomorrow’s customers.
Convert existing demand
Win the sale.
- Amazon search and A9 fundamentals
- Bottom-of-funnel advertising
- Listings built to convert
Brand goals
Audience
BudgetStrategy
comes first.
Audience
BudgetStrategy
comes first.
Create new demand
Win the next customer.
- New-to-brand acquisition
- Rufus and Alexa discovery
- DSP, TikTok and more, where they fit
Learn from both. Improve both. Performance insights shape the next move in targeting, creative and spend.
A considered approach to Amazon DSP
Is Amazon DSP
right for your brand?
DSP can be a useful next step. It can also be the wrong place for your next dollar. We start with the audience, budget and role the channel needs to play.
- A clear growth objective
- Room for a meaningful test
- A practical way to judge contribution
Amazon B2B advertising
Are you overlooking
business buyers?
Business buyers can create larger orders and a higher average order value, but the opportunity needs a deliberate setup.
- Campaign structure
- Business-buyer targeting
- Business discount setup
Search is becoming a conversation
Be found.
Be understood.
Be recommended.
Keywords still matter. Rufus and Alexa for Shopping add questions, comparisons and context. Your listing needs to work for both.
A shopper asks
SEOBuild relevance for Amazon search and A9.
AEOStructure content to answer buying questions.
GEOGive generative systems useful product context.
Explore the Rufus and Alexa audit
“Which oven mitts give me a secure grip without feeling bulky?”
From keyword search to Alexa for Shopping
From matching words.
To answering people
A few keywords used to start the search. Alexa for Shopping, Amazon’s built-in shopping assistant, lets shoppers explain what they need, ask follow-up questions and compare products in context.
Keywords still matter.
Relevance now needs a fuller answer.
Creative built around the customer
Answer the questions
shoppers actually ask
Keyword stuffing cannot explain why your product fits someone’s life. Relevant answers can. We connect PPC strategy with listing imagery and A+ content that show the fit, the features and the use case.
The keyword
“small oven mitts”
The conversation
“Which oven mitts give me a secure grip without feeling bulky?”
“Will it work for me?”
Show dimensions, compatibility and the product in a real setting.
“How does it help?”
Make the benefit visible with demonstrations and clear feature callouts.
“What am I getting?”
Explain materials, care and what is included before shoppers have to guess.
People set the direction
Human judgment sets the direction.
AI accelerates the work.
Our specialists decide what matters. Automation helps them monitor, analyze and act faster.
- 100+Internal tools and AI skills
- 24/7Account monitoring
- Human-ledStrategy and creative judgment
Founder and CEO
Ritu Java
Amazon PPC strategist · AI practitioner · Educator
Ritu Java brings Amazon advertising strategy together with hands-on AI experimentation. She helps 7–9 figure brands scale with AI-driven advertising and automation, and shares practical workflows through her AI for E-Commerce newsletter.
Real people. Deep expertise. Ritu leads a team of advertising specialists, data experts and creatives. Human judgment sets the direction; AI helps the team monitor, analyze and act.
★★★★★
Great PPC partner for Amazon sellers
Neil and the team were always professional, responsive, and genuinely cared about improving our account performance. They helped us significantly with campaign structure, keyword targeting, and ranking strategies.
★★★★★
Halved ad cost, doubled sales
Ritu and PPC Ninja have managed to halve my advertising cost with a doubling of my sales numbers. It plays a critical part in keeping my business profitable.
★★★★★
Great team
We moved our Amazon PPC management to PPC Ninja after having a plateau in sales for 6 months. With their help, we are back to 5 to 10% month over month growth while keeping our TACoS less than 15%.
Ways to work together
Start with the problem.
Build the right scope.
Fees and deliverables depend on the markets, advertising scope and creative support involved.
Advertising management
Strategy and campaign management across the channels and markets that fit your business.
Advertising plus creative
Coordinate media, video, imagery and listing content around one growth plan.
Focused projects
Commission a Rufus and Alexa audit, creative assets or a separately scoped AI enablement project.
Transparent pricingfor growth
Compare our advertising management packages. We’ll recommend the right scope for your catalogue, markets and growth plans.
Starter
From $1,699/month
For brands that want control before scale.
- Up to 5 ASINs
- Amazon Ads strategy and execution
- Dedicated account manager
- Always-on anomaly detection
- Weekly performance visibility
- Fast response, no ticket systems
Growth
$2,500/month + 1% of ad sales
For brands ready to scale with systems.
Base management fee plus 1% of ad sales. Billing scope is confirmed in your proposal.
- 15+ ASINs · scope confirmed on consultation
- Advanced Amazon Ads management
- Dedicated account manager
- Automated anomaly detection and alerts
- Budget pacing and performance monitoring
- Weekly insights, not just reports
Enterprise
Custom
For omni-channel strategy at scale.
- 100+ ASINs · custom scope
- Everything in Growth
- Multi-marketplace management
- Dedicated pod team
- Custom automation and reporting stack
- Omnichannel strategy and execution
Creative & specialist services
Listing Creation
From $1,000per listing
New product listings built for conversion.
- Keyword research
- SEO and AEO listing copy
- A+ content design
- Product images for buying questions
Video Production
Custom quotetailored to your brief
Your brand. Your platform. Your style.
- Videos for Amazon, social media or both
- Style, length and format shaped around your goals
- Concept, script, production and editing
- Every project tailor-made to your preferences
Amazon DSP
From $1,000per month
For new-to-brand customer acquisition.
- Amazon DSP management
- Audience targeting
- Retargeting campaigns
- On- and off-Amazon reach
- Monthly reporting
Month-to-month contracts available. Have 6–14 ASINs, or need creative support? Book a Discovery Call to confirm the right scope, media budget and fees.
Insights andstrategies
Expert perspectives on retail media advertising and marketplace success.
Rufus & AI
Is Your Listing Ready for Alexa for Shopping?
Amazon renamed Rufus to Alexa for Shopping. Here is the complete playbook to get ready.
Read more
TikTok & AI
How TikTok Trends and AI Drive Amazon Growth
TikTok is now a discovery engine for Amazon brands. Mine the trends, seed the language, turn UGC into sales.
Read more
Walmart
Amazon vs Walmart PPC: The Benchmarks Compared
Walmart is the fastest-growing marketplace. See how its CPCs, ROAS, and ad economics stack up against Amazon.
Read morePPC Ninja
Amazon Ads Advanced Partner
$150M+ in managed ad spend
We make your brand impossible to ignore
Let’s grow yournext chapter
Talk through your PPC performance, goals and the creative support your brand needs.