Brand Success Manager

If you have had experience running your own Amazon business or have worked as a PPC Manager at an agency, are highly data driven, and excited by the idea of helping brands succeed on Amazon, then read on! We are inviting interested and capable individuals to position as Brand Success Manager at the fast growing Advertising Managed Services division of PPC Ninja.

Job Profile

This role requires you to guide great brands to success on Amazon through great advertising. You will be responsible for managing client communication, acting as a liason between PPC Ninja teams and our clients. While PPC Management will not be your primary role you will be expected to handle advertising budgets as needed. We, at PPC Ninja are looking to build Raving Fans, not just satisfied customers.

Skills and Background

Based in US, Canada or United Kingdom
Data driven with the ability to read and understand Amazon Business Reports, Advertising Reports
High level of analytical abilities
Very comfortable with Google Spreadsheets, Google Data studio or equivalent
Solid working understanding of PPC, especially on Amazon
Excellent communication skills
Amazon seller or Amazon employee
Business savvy
Ability to manage client expectations
Ability to use modern collaboration tools such as Google Apps
Ability to learn how to use tools such Helium10, Brand Analytics etc

Benefits

Remote, flexible hours
Friendly work environment
Startup culture
Work closely with industry thought leaders

𝗢𝗻𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗡𝗼𝘁𝗲:
We value attention to detail, so our hiring process includes a fun challenge—if you miss an important instruction, you may not be considered. Show us you've got what it takes from the very start!

If this sounds like you, apply here: https://lnkd.in/gK-anUGb

I'm Interested!

PPC Account Executive

Role Overview:
We are looking for a detail-oriented and proactive PPC Account Executive who will play a key role in managing and optimizing our clients' PPC campaigns. This role requires a strong understanding of PPC strategies, a data-driven mindset, and the ability to collaborate effectively with our Brand Success Managers (BSMs) and Operations & Compliance Manager. The ideal candidate will ensure that client goals are met through effective campaign management, regular audits, and continuous improvement initiatives.

Key Responsibilities:
Pre-Onboarding:

PPC Account Audit: Conduct a comprehensive audit of the client’s PPC account before onboarding to assess current performance.
Gap Analysis: Identify gaps between the client’s current performance and their desired goals. Provide recommendations to bridge these gaps.

Campaign Management:

Keyword Strategy: Identify critical keywords to rank for and tag campaigns accordingly (e.g., Ranking campaigns).
Campaign Launch & Optimization: Launch new campaigns and rename or optimize existing ones based on client goals.
Budget Management: Set and manage healthy budgets that promote growth without causing stagnation.
Target ACoS Setup: Configure Target ACoS at both the campaign and SKU levels.
DayParting: Implement DayParting strategies as needed to optimize ad performance during peak times.

Creative Management:

Asset Sourcing: Source creative assets for Sponsored Brand (SB) ads.
Storefront Pages: Create or request special-purpose storefront landing pages to enhance SB ad performance.

Client Communication & Support:

Proactive Communication: Read all client emails and proactively provide responses to the Brand Success Manager (BSM) without being prompted.
Client Issue Management: Handle ad-hoc client requests related to deals, out-of-stock (OOS) situations, low stock, and other urgent issues.

Daily Responsibilities:

Anomaly Monitoring: Monitor automation for unexpected drops in performance and adjust bids, budgets, and strategies as necessary.

Weekly Responsibilities:

Campaign Optimization: Optimize bids, budgets, and placement modifiers based on performance data.
Keyword Management: Manage negative keywords, harvest new keywords, and track rankings for top keywords.
Anomaly Detection: Analyze week-over-week (WOW) anomalies and identify quick wins to report to the Brand Success Manager (BSM).
New Campaign Creation: Use Actions automation to create new campaigns and ensure they align with client goals.
Reporting: Provide regular performance reports to the Brand Success Manager (BSM), highlighting key insights and areas for improvement.

Monthly Responsibilities:

Ranking Measurement: Focus on pushing ranks between positions 10-20 with targeted ads.
SnS Growth Tracking: Measure growth for replenishable products subscribed via Subscribe and Save (SnS).
Campaign Cleanup: Track opportunities and clean up aged campaigns with no significant movement.
Continuous Improvement: Collaborate with the Brand Success Manager (BSM) on continuous improvement initiatives before monthly check-ins with clients.
Opportunity Identification: Identify new opportunities for client growth each month (e.g., exploring TikTok or new creative strategies).

Asynchronous Responsibilities:

Competitor Tracking: Use Keepa to track competitor activities and adjust strategies accordingly.
Troubleshooting: Discuss any ongoing issues, such as slow declines, sudden sales drops, drops in conversion rate (CVR), keyword ranking, ACoS/TACoS increases, cannibalization, or BuyBox issues, in weekly 1-1s with the Operations & Compliance Manager.

Weekly Collaboration with BSM:

Gap Analysis: Regularly revisit the gap analysis to ensure alignment with client goals and identify new areas of improvement.
Opportunity Exploration: Collaborate with the Brand Success Manager (BSM) to explore new growth opportunities, such as adopting new platforms or creative approaches.

Qualifications:

Proven experience in PPC campaign management, including keyword strategy, bid optimization, and budget management.
Strong analytical skills with the ability to interpret data and make informed decisions.
Proactive communication skills and the ability to collaborate effectively with team members and clients.
Familiarity with PPC automation tools and anomaly detection techniques.
Experience with creative asset management and storefront landing page creation.

Additional Requirements:

Ability to manage multiple tasks simultaneously and meet deadlines.
Strong organizational skills with attention to detail.
A proactive approach to problem-solving and continuous improvement.

I'm Interested!

Brand Success Manager

PPC Account Executive

PPC Account Audit: Conduct a comprehensive audit of the client’s PPC account before onboarding to assess current performance.

Gap Analysis: Identify gaps between the client’s current performance and their desired goals. Provide recommendations to bridge these gaps.

Campaign Management:

Keyword Strategy: Identify critical keywords to rank for and tag campaigns accordingly (e.g., Ranking campaigns).

Campaign Launch & Optimization: Launch new campaigns and rename or optimize existing ones based on client goals.

Budget Management: Set and manage healthy budgets that promote growth without causing stagnation.

Target ACoS Setup: Configure Target ACoS at both the campaign and SKU levels.

DayParting: Implement DayParting strategies as needed to optimize ad performance during peak times.

Creative Management:

Asset Sourcing: Source creative assets for Sponsored Brand (SB) ads.

Storefront Pages: Create or request special-purpose storefront landing pages to enhance SB ad performance.

Client Communication & Support:

Proactive Communication: Read all client emails and proactively provide responses to the Brand Success Manager (BSM) without being prompted.

Client Issue Management: Handle ad-hoc client requests related to deals, out-of-stock (OOS) situations, low stock, and other urgent issues.

Daily Responsibilities:

Anomaly Monitoring: Monitor automation for unexpected drops in performance and adjust bids, budgets, and strategies as necessary.

Weekly Responsibilities:

Campaign Optimization: Optimize bids, budgets, and placement modifiers based on performance data.

Keyword Management: Manage negative keywords, harvest new keywords, and track rankings for top keywords.

Anomaly Detection: Analyze week-over-week (WOW) anomalies and identify quick wins to report to the Brand Success Manager (BSM).

New Campaign Creation: Use Actions automation to create new campaigns and ensure they align with client goals.

Reporting: Provide regular performance reports to the Brand Success Manager (BSM), highlighting key insights and areas for improvement.

Monthly Responsibilities:

Ranking Measurement: Focus on pushing ranks between positions 10-20 with targeted ads.

SnS Growth Tracking: Measure growth for replenishable products subscribed via Subscribe and Save (SnS).

Campaign Cleanup: Track opportunities and clean up aged campaigns with no significant movement.

Continuous Improvement: Collaborate with the Brand Success Manager (BSM) on continuous improvement initiatives before monthly check-ins with clients.

Opportunity Identification: Identify new opportunities for client growth each month (e.g., exploring TikTok or new creative strategies).

Asynchronous Responsibilities:

Competitor Tracking: Use Keepa to track competitor activities and adjust strategies accordingly.

Troubleshooting: Discuss any ongoing issues, such as slow declines, sudden sales drops, drops in conversion rate (CVR), keyword ranking, ACoS/TACoS increases, cannibalization, or BuyBox issues, in weekly 1-1s with the Operations & Compliance Manager.

Weekly Collaboration with BSM:

Gap Analysis: Regularly revisit the gap analysis to ensure alignment with client goals and identify new areas of improvement.

Opportunity Exploration: Collaborate with the Brand Success Manager (BSM) to explore new growth opportunities, such as adopting new platforms or creative approaches.

Qualifications:

Proven experience in PPC campaign management, including keyword strategy, bid optimization, and budget management.

Strong analytical skills with the ability to interpret data and make informed decisions.

Proactive communication skills and the ability to collaborate effectively with team members and clients.

Familiarity with PPC automation tools and anomaly detection techniques.

Experience with creative asset management and storefront landing page creation.

Additional Requirements:

Ability to manage multiple tasks simultaneously and meet deadlines.

Strong organizational skills with attention to detail.

A proactive approach to problem-solving and continuous improvement.

Careers at PPC Ninja