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What to Expect on Prime Day

Updated: Mar 13, 2023

Amazon created Prime Day as an annual shopping event for its growing user base of Prime shoppers. The event started in 2015 and by 2019 it had expanded to a full two days and offered amazing deals on highly coveted products.

Here are some of the top products that sold on Prime Day 2021.

As of June 2022, Amazon is inundated with requests for Prime day lightening deals, even at elevated price points. Because of how much deal crowding that's anticipated, Amazon reps have started advising clients to drop these deals unless you have a really good product and a really great offer.

Here's what to expect from Prime Day 2022:

🔥 200M+ Prime shoppers (US) hunting for deals

🔥 20+ countries participating

🔥 Prime Day is ALL about incredible deals (> 30%)

🔥 10-30% increase in traffic

🔥 50% Increase in conversion rate

🔥 2x~3x conversions compared to lead-up

🔥 Expect low conversion rates before

🔥 Mystery, anticipation and excitement build-up by Amazon

🔥 Time pressure to take advantage of deals

🔥 Increase in influencer traffic

Knowing what we know about the past 6 Prime days we have developed strategies that allow us to selectively go aggressive or completely back off.

Prime day is not for everyone. If you are NOT planning to run incredible deals (at least 30% or more discounts) then do yourself a favor and lower your budgets until the event is over.

But if you ARE running deals then make sure you don't make these mistakes:

- Limiting budgets on products with deals

- Pushing low stock products

- Running deals on worst performing products (Prime Day is not the time for liquidating your worst products - the algorithm just won't favor it)

What have you learnt from past Prime Days? How are you planning things differently this time?

Did this post spark your curiosity or trigger a question? Comment below or email us at We'd love to hear from you!

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