FREE PPC Ninja Tool
If you’ve been running PPC campaigns for a while and feel unsure of their effectiveness, try our FREE PPC Self Audit tool. This Excel based tool will take your 90 day Targeting report as input and give you an instantaneous analysis report.
Targeting Report
Excel Based PPC Audit Tool
Self Audit Report
Your analysis highlights the percentage of keywords that are converting, non-converting and poorly converting, separated by match type. In addition, you can view your match type effectiveness, campaign balance and wasted ad spend. These reports also include recommendations for improvements.
This is actionable information that you won't find on seller central or in Amazon's ad reports!
Top 3 Reasons for poor PPC performance
The top 3 reasons for failure with PPC are listed below. It's easy to start off well but slowly lose track, unable to control ACoS or trigger significant sales and end up concluding that PPC does not work.
Unclear Strategy
Many gurus, wild approaches, inconclusive experiments
1.
Lack of Attention
Other business operations take up all the time and energy
2.
Analysis Paralysis
Unwieldy amounts of data and constant changes by Amazon
3.
A PPC Account Audit is the best way to identify where you might be going wrong with your PPC and how you might fix it.