The problem with Seller Central Campaign Manager is that it is clunky and disjointed. You often need to click down several levels of a hierarchy and multiple tabs to access the data you want to analyze. In addition, you also have to schedule report downloads and then piece together disparate csv files to build up the full picture for your data over time. By the time you are done with these tedious, preparatory steps for analysis, you've lost a lot of precious time.
We want to make it easier for you. Here are some time savers you can count on within PPC Ninja.
1. The 10,000 Foot View
Your PPC Ninja Dashboard gives you all the vital stats you need to audit your PPC performance. Select multiple KPIs and chart them simultaneously. While KPI tiles and graphs are accessible on Seller Central too, the one thing you will not get is Conversion Rate. (Such an important metric to miss!) Goes without saying that you can adjust date ranges and All-SKU vs Same SKU results from convenient drop downs. Plus, you can change your data aggregation from daily to weekly or monthly.
Also, switch between all your markets easily with a drop down market picker. All your settings in one market are preserved across market, so no matter which view you are on, simply switch markets and land in the exact same view for the other. Campaigns view to Campaigns view, Keyword view to keywords view. You get the drift.
2. Bulk Operations
PPC Ninja provides 50+ Bulk Operations to help you save time. For example, if you want to change the Bidding Strategy of all your campaigns that have a favorable ACoS, you can simply select them and apply an Adjust Bidding Strategy bulk operator. You can also change the Top of Search and Product Page Modifiers in bulk. This is impossible to do with Seller Central.
3. X-Ray Your Data
Like an X-ray machine, we cut through hierarchies and structures to uncover and flatten out all your data into convenient list views. The fancy technical term for this is 'normalization'. So you can see all your Keywords, Search Terms, Campaigns, Campaign Negative Keywords and Ad group Negative Keywords in their own searchable, sortable lists instead of being spread out across a complex hierarchy of Campaigns and Ad groups. Imagine how many clicks you save!
4. Multi-layered Search Filters
Most of our search fields now support 2 Excel like filters. For example if you want to search for ACoS values that fall between a range, you can do so easily. For a complete list of filters we support visit our other post: Ditch the CSV
5. PPC Sales by Product (Yes!)
The most important thing you want to know from your PPC data is how many sales you made. Nowhere on Seller Central does Amazon give you a breakdown of PPC sales performance by ASIN. Campaigns yes, but these days we all have multiple campaigns targeting a single ASIN, so it's hard to extract product level sales data. If you haven't noticed it yet, go check out 'PPC Sales by Product' at the bottom of the left nav-bar. Type your product's name and data range and see daily PPC sales performance. Easily export this view to then plot a time series sales chart in Excel!
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