Sponsored Brands Video Ads: What they are and how you can use them
If an image is worth a thousand words, a video is worth a million! Are you running video ads?
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Ritu J
Jun 29, 20225 min
Optimizing Placement Performance
What are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids,...
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Ritu J
Jan 28, 20222 min
Data Sufficiency in Bid Optimization
I just adjusted my bids 3 days ago. Is it ok if I adjust again today? Would that be too soon? PPC is a numbers game, and you’ll need to...
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Ritu J
Nov 9, 20216 min
Interpreting Amazon's Advertising Reports
Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.
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Ritu J
Jul 28, 20214 min
Should I target my own products on Amazon?
Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?
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Ritu J
Jul 16, 20213 min
Sponsored Brand Video Ads - Step by Step Guide
Sponsored Brand Video ads have INSANELY high click through rates, almost 6 times higher than Sponsored Product ads. Moreover, they take...
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Ritu J
Jun 13, 20215 min
A Guide to Sponsored Display Advertising in 2021
Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of...
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Ritu J
Jun 6, 20213 min
How to Calculate Conversion Rate on Amazon
If you are advertising on Amazon you've undoubtedly encountered the term "Conversion Rate". It's one of the key metrics you'd want to pay...
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Feb 7, 20213 min
Amazon PPC Management: 5 Time Savers with PPC Ninja
How does PPC Ninja's Amazon PPC Automation software work? Get the 10,000 foot view of your data, perform bulk operations and more.
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Ritu J
Oct 5, 20205 min
Anatomy of the New Automatic Campaign
Amazon has a new type of Automatic campaign that provides more data, granular controls and the chance of better optimization.
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Ritu J
Sep 26, 20204 min
Q4 in a Pandemic
eCommerce has achieved explosive growth this year. Just try to visualize what the online shopping scene for Q4, 2020 is going to look like.
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