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Maximizing Your Amazon Brand's Potential with the Search Query Performance Report

Updated: May 4

This is the transcript of an interview of PPC Ninja CEO, Ritu Java and Augustus Kligys & Lisett Lees of Orange Klik. To watch the full episode, click below.

Before we jump into the the text transcript, please note that PPC Ninja is offering a NEW service offering manual downloads of your SQP reports and delivering these great charts and analytics to you for an unbelievable price of just $1 per ASIN per month.

Contact us if you are interested in this limited time offer.

And now on to the interview...


Understanding Amazon's search volume data is crucial for any Amazon brand looking to optimize product pages and improve PPC campaigns. In this comprehensive guide, we delve into the nuances of the new Search Query Performance Report tool. Our guest, Ritu Java from PPC Ninja, shares invaluable tips on leveraging this tool for analyzing data on impressions, clicks, add-to-cart actions, and purchases to enhance your product pages and PPC campaigns.

Accessing Essential Amazon Data

The new Search Query Performance Report tool opens up a realm of possibilities for Amazon sellers. For the first time, Amazon is providing sellers with search volume data, directly relevant to their brands and products. This data is not only about the volume but also about the essence of your brand, enabling you to make more informed decisions.

Who is Ritu Java?

Ritu Java, the CEO of PPC Ninja, brings a wealth of experience to the table. With a background that spans over a decade, starting as an Etsy seller and evolving into a key player in the Amazon e-commerce space, Ritu's insights are grounded in extensive practical experience.

What is PPC Ninja?

PPC Ninja is not just a software provider for Amazon advertising. They offer a comprehensive suite of services, assisting six, seven, and eight-figure sellers with their Amazon ads, DSP, Google ads, and Walmart ads. The blend of technology and hands-on experience makes PPC Ninja a unique and valuable resource for Amazon sellers.

Understanding the Search Query Performance Report

The Search Query Performance Report is a relatively new addition to Amazon's Brand Analytics suite. It provides crucial data on four stages of the sales funnel: impressions, clicks, add-to-carts, and purchases. What's impressive about this report is the level of detail it offers. It provides data on total counts, brand counts, and brand share percentages, offering a comprehensive view of your brand's performance on Amazon.

Using the SQP Report to Your Advantage

  1. Gap Analysis: The SQP report helps identify keywords that are not currently being advertised but are crucial based on Amazon's top 1,000 search query scores. This allows sellers to target these gaps effectively.

  2. Purchase Rate Comparison: By comparing your brand's purchase rate with the market's total purchase rate, you can gauge the strength of your keywords and strategize accordingly.

  3. Sales Contribution Analysis: Assess if your sales contribution percentage outweighs your spend contribution. This helps in identifying strong and weak keywords for your campaigns.

Leveraging Data for Better Decisions

The ability to download and analyze this data through tools like Google Sheets or Excel is a game-changer. It allows sellers to track trends over time, understand market dynamics, and make data-driven decisions to optimize their Amazon presence.

Conclusion and Next Steps

Embracing the Search Query Performance Report is a step towards making more informed, data-driven decisions for your Amazon business. Start by downloading these reports, analyze your brand's performance, and use these insights to refine your strategies. Remember, data is gold, and with the right tools and understanding, you can significantly enhance your Amazon brand's success.

For those interested in further enhancing their Amazon advertising strategies, PPC Ninja offers a blend of software solutions and expert services. Whether it's bid automation, keyword discovery, or comprehensive campaign management, PPC Ninja's blend of technology and expertise is designed to turn clients into raving fans of their services.

PPC Ninja is a powerful software helping agencies and brand owners increase their advertising efficiency with cutting edge techniques such as the Bid Sufficiency model, Day Parting, Keyword Rank Tracking and more. Sign up for a 14-day free trial here.

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