Updated: Oct 4, 2020
You can now duplicate a campaign in Seller Central and make edits such as add a different set of keywords, change budget etc.
What This Means for Advertisers
✔ Multiple Campaigns per Product: Amazon has finally recognized the need for MULTIPLE campaigns and ads for each product. Gone are the days of 1 auto and 1 manual campaign.
✔ Keyword Segmentation: This will be the trend going forward. More keyword segmentation will be the norm. If you've heard of the term 'SKAGs' (from Google Adwords) which means 'Single Keyword Ad Groups, you'll notice that there is a similar trend on Amazon to create AdGroups with fewer keywords for better targeting and budget utilization.
✔ Zero Impression Keywords need to be moved: Because of keyword crowding, a majority of keywords never get any impressions. Our belief and observation is that the phenomena of zero impression keywords happens not because these are not relevant keywords, but that they simply did not get touched by the learning algorithm early enough.
PPC Ninja provides an easy way for you to MOVE your zero impression keywords into their own campaign and pause them in existing campaigns. This gives them another chance to perform.
Let us know how you like this new feature! And if there are some annoyances that get in the way of you being a super productive PPC Ninja, let us know! Our team would be happy to see how we can make your ninja life better!
Did this post spark your curiosity or trigger a question? Comment below or email us at firstname.lastname@example.org. We'd love to hear from you!
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