Amazon recently rolled out a new type of report for Sponsored Brands ads called the Category Benchmark Report. We were both intrigued and...

When looking to diversify your markets on Amazon, you may consider looking into Amazon Japan. It is the third-largest market for Amazon...

Don't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20...

Amazon has a new type of Automatic campaign that provides more data, granular controls and the chance of better optimization.

eCommerce has achieved explosive growth this year. Just try to visualize what the online shopping scene for Q4, 2020 is going to look like.

Guest Post by AMZ Advisers Back in March, the COVID-19 pandemic started to spread and businesses, including those online, had to take...

The question is, should you throw money at your branded keywords to win prominent ad spots on Amazon?

These ads will give you so many calls to action, and it can be aggressive, but necessary. You need to be visible and grab every chance!

It’s a no-brainer then to bid on as many relevant keywords as possible. But let’s try to define what branded keywords are.

At PPC Ninja we have a bias for efficiency. Our goal is to help you ditch clunky .csv based operations, and we are getting closer to this...

Optimizing your PPC is very important, especially for new Amazon sellers out there. Check out these key pointers here on our blog now!

Let’s not take Brand Analytics for granted. The data contained in this valuable collection no guarantee that it will always be available.

Avoid these mistakes when you create International Listings! Here's our new blog with our partner Jana from YLT Translations.

There are so many ways to structure your campaigns. How do you decide on the most appropriate structure that works for your business?

Serious sellers know succeeding on Amazon requires more than wishful thinking or simply finding the “perfect” product.

Heading Toward an Inevitable Stock-out? What should you do? Should you stop ads, increase prices or do something else.

This post is dedicated to those who are willing to take the next step with Product Targeting ads. You know who you are!

There are as many Amazon PPC strategies floating around, as there are gurus, consultants and PPC tools. We explore what some of these are.

How do you keep shoppers engaged with your brand on Amazon through upsells and downsells? The funnel-in-funnel strategy with Product Targeti

Storefront or Product List page? Which landing page works better for Amazon Sponsored Brand Ads? Do you waffle about the choice? Read on...

Most Amazon Brand Registered sellers don't take full advantage of Sponsored Brand Ads, a great perk that was one only available to Vendors.

Amazon's Placement Reporting has come a long way.

Black Friday and Cyber Monday are around the corner. Are you prepared with your PPC data analysis strategy?

Did you ever wonder why SO many of your keywords never get ANY impressions? Let's dive into how Amazon's algorithms work.