Optimizing your PPC is very important, especially for new Amazon sellers out there. Check out these key pointers here on our blog now!

Let’s not take Brand Analytics for granted. The data contained in this valuable collection no guarantee that it will always be available.

Avoid these mistakes when you create International Listings! Here's our new blog with our partner Jana from YLT Translations.

There are so many ways to structure your campaigns. How do you decide on the most appropriate structure that works for your business?

Serious sellers know succeeding on Amazon requires more than wishful thinking or simply finding the “perfect” product.

Heading Toward an Inevitable Stock-out? What should you do? Should you stop ads, increase prices or do something else.

This post is dedicated to those who are willing to take the next step with Product Targeting ads. You know who you are!

There are as many Amazon PPC strategies floating around, as there are gurus, consultants and PPC tools. We explore what some of these are.

How do you keep shoppers engaged with your brand on Amazon through upsells and downsells? The funnel-in-funnel strategy with Product Targeti

Storefront or Product List page? Which landing page works better for Amazon Sponsored Brand Ads? Do you waffle about the choice? Read on...

Most Amazon Brand Registered sellers don't take full advantage of Sponsored Brand Ads, a great perk that was one only available to Vendors.

Amazon's Placement Reporting has come a long way.

Black Friday and Cyber Monday are around the corner. Are you prepared with your PPC data analysis strategy?

Did you ever wonder why SO many of your keywords never get ANY impressions? Let's dive into how Amazon's algorithms work.

You can now duplicate a campaign in Seller Central and make edits such as add a different set of keywords, change budget etc.

Search Term reports combine Customer Searches with ASINs. We've just made it easier for you to filter out ASIN based searches from the rest.

Everybody recognizes that Orders divided by Clicks, in other words, Conversion Rate is a metric that must not be ignored. But Amazon does.

How much do competitors bid on your shared keywords? This is a revolutionary new way of finding out.

Product Targeting ads are like "mini funnels' you set up on competitors' detail page to get eyeballs from highly relevant, primed audiences

How do you perform bulk operations within Amazon's Campaign Manager WITHOUT using spreadsheet bulk uploads?